HMGT4331 - Marketing in Healthcare Organizations

HMGT 4331 Marketing in Healthcare Organizations (3 semester hours) An overview of marketing & business planning principles oriented to settings such as hospitals and outpatient clinics. Traditional marketing models are related to the healthcare industry as students are familiarized with concepts critical to understanding business development for healthcare professionals, including: industry data, market analysis, relevant stakeholders and patient flow through the continuum of care. Prerequisites: HMGT 4301 and MKT 3300. (3-0) Y