School of Arts and Humanities
Emerging Media and Communication (B.A.)
The undergraduate major in Emerging Media and Communication (EMAC) is designed to educate "communicators of the twenty-first century" who can contribute to evolving fields such as journalism, advertising, public relations, corporate and civic communications, and the entertainment industry. The changing nature of communication in a technologically sophisticated, message-saturated and global economy has created a major and fast-growing need for graduates with the ability to communicate effectively in a wide range and mix of media. These new communicators will combine technological expertise with effective communication skills across multiple media platforms, developing "new media literacy" in response to the digital revolution that has radically changed all aspects of human communication.
Students will receive substantive educational training in the rhetorical, cultural, and cognitive aspects of communication, with an emphasis on new and emerging media. The EMAC program reflects a commitment to the concept of "applied humanities," as the curriculum balances theoretical understanding with opportunities for practical application. Some courses are predominantly academic, focusing on matters such as theory and history. Others blend academic analysis with practical application.
Today's technologically sophisticated and media rich environment requires a comprehensive approach to communication that includes but is not restricted to traditional notions of writing and rhetoric. Students who complete the prescribed curriculum will be able to identify appropriate media and effective rhetorical approaches for a wide range of purposes, audiences and situations. The curriculum integrates courses from three areas: communication/psychology, humanities, and media studies. Courses in Communication and Psychology focus both on the cognitive and social processes of communication to help students understand how people create, use and interpret messages. The humanities courses provide students with aesthetic, cultural and philosophic contexts for studying and employing emerging forms of technologically mediated communication. The media studies courses allow students to gain the expertise to communicate effectively using advanced forms of digital technology while honing collaborative skills. The curriculum culminates with a collaborative capstone project that requires students to integrate the three components with the creation, dissemination and contextual analysis of a multi-media text.
Students who complete a B.A. in EMAC will become effective producers and consumers of technologically mediated communication who can combine technological expertise with strategic communication skills. Graduates will be able to demonstrate this integrated expertise as they:
EMAC students have access to sophisticated facilities that include computer laboratories, a sound design laboratory, a Motion Capture laboratory and other facilities designed to encourage collaborative learning experiences.
Bachelor of Arts in Emerging Media and Communication
Degree Requirements (120 semester credit hours)
I. Core Curriculum Requirements1: 42 semester credit hours
Communication (6 semester credit hours)
Social and Behavioral Sciences (15 semester credit hours)
Humanities and Fine Arts (6 semester credit hours)
Mathematics and Quantitative Reasoning (6 semester credit hours)
Science (9 semester credit hours including at least one course with a substantial laboratory component)
II. Major Requirements, Lower Division: 15 semester credit hours
III. Major Requirements, Upper Division: 30 semester credit hours
Major Core Courses
IV. Elective Requirements: 33 semester credit hours
Prescribed Electives (15 semester credit hours)
Any five of the following:
Advanced Electives (6 semester credit hours)
Students are required to take at least six semester credit hours of advanced electives outside their major field of study. These must be either upper-division classes or lower-division courses that have prerequisites.
Free Electives (12 semester credit hours)
Both upper-and lower-division courses may be used as electives, but students must complete at least 51 semester credit hours of upper-division credit to qualify for graduation.
- Curriculum Requirements can be fulfilled by other approved courses from accredited institutions of higher education. The courses listed in parentheses are recommended as the most efficient way to satisfy both Core Curriculum and Major Requirements at UT Dallas.
- Repeatable for credit up to 6 semester credit hours.