UT Dallas 2012 Undergraduate Catalog

COMM4314 - Persuasion

COMM 4314 Persuasion (3 semester hours) The course will emphasize the critical evaluation of persuasive messages and the design of persuasive appeals. By merging theory and practice, students will focus on an understanding of persuasive techniques as a mean for influencing attitudes, beliefs, opinions, and actions in a variety of contexts, including business, politics, and interpersonal interactions, and via media and technology-based communication. Prerequisite: RHET 1302 and upper-division standing. (3-0) R