SYSM6316 - Corporate Innovation - Entrepreneurial Strategies

SYSM 6316 (BUAN 6378 and ENTP 6388 and MIS 6377 and OPRE 6358) Corporate Innovation - Entrepreneurial Strategies (3 semester credit hours) Innovators and entrepreneurs within established corporations combine innovation, creativity and leadership to develop and launch new products, new product lines and new business units that grow revenues and profits from within. Seeks to equip the skills and perspectives required to initiate new ventures and create viable businesses despite organizational inertia and other sources of resistance to innovation. Includes elements of strategic analysis and positioning for competitive advantage in dynamic markets, and the structuring, utilization and mobilization of the internal resources of existing firms in the pursuit of growth and new market opportunities. (3-0) Y