MKT6364 - Artificial Intelligence in Marketing

MKT 6364 Artificial Intelligence in Marketing (3 semester credit hours) Combines theory with hands-on practice. Topics include the different types of AI models within marketing use case scenarios along with prompt engineering, data governance, copyright issues, privacy, and ROI considerations. In addition, the course will address how to effectively work with developers in writing business requirements, feedback loops, and long-term quality control. A low or no-code platform will be used which provides a simple interface that uses machine learning to help solve marketing deliverables such as customer churn or content generation. The course is geared toward marketing and business students with no programming or advanced analytics skills. Prerequisite: OPRE 6301 or OPRE 6359 or MKT 6379. (3-0) Y