MKT6350 - Marketing Strategy and Game Theory Framework

MKT 6350 Marketing Strategy and Game Theory Framework (3 semester credit hours) Students will delve into how firms develop their marketing strategy to compete effectively in different situations. Using game theory principles, they are given the opportunity to analyze competitive strategies and then apply these to situations involving new emerging markets, mature markets, and on the Internet. Prerequisite: MKT 6301. (3-0) F