MIS6393 - Foundations of Digital Product Management

MIS 6393 Foundations of Digital Product Management (3 semester credit hours) Digital products, from enterprise to consumer apps, offer decision support, productivity, convenience, and entertainment. They need rapid market entry, frequent updates, and the latest tech. Agile methods ensure products meet user needs through quick feedback cycles. Covers digital product development and management, including AI advancements. Includes strategy, marketing, product roadmaps, differentiation, investment, development methods, design thinking, innovation, AI, KPIs, and customer success. Create and pitch a digital product concept, enhancing communication, presentation, and teamwork skills essential for professional success. (3-0) S