MIS6392 - Causal Analytics and A/B Testing

MIS 6392 (BUAN 6392) Causal Analytics and A/B Testing (3 semester credit hours) This course teaches the critical distinction between correlation and causation in data, essential for managers to understand the impact of interventions. It covers designing and analyzing A/B tests to differentiate correlation from causation and using statistical techniques with observational data for reliable causal inferences. Through lectures, cases, and in-class exercises, students will work with simulated and real-world datasets, gaining practical tools for immediate application. Ideal for understanding the effectiveness of marketing strategies and promotions, this hands-on course equips students to implement successful interventions in various contexts. Prerequisite: OPRE 6301 or OPRE 6359 or BUAN 6359. (3-0) S