MIS6378 - Customer Relationship Management with Salesforce

MIS 6378 Customer Relationship Management with Salesforce (3 semester credit hours) Studies the theory and practice of Customer Relationship Management (CRM) in the modern enterprise. Explores topics related to strategic customer management, customer analytics, data mining, campaign management, and partner channel management. Develops practical skills utilizing the Salesforce.com CRM application and CRM analytics and provides a deep understanding of strategic, operational, analytical, and collaborative CRM. SAP platform discussed to provide an understanding of Enterprise Systems and CRM. (3-0) S