MKT4339 - AI-Driven Content Creation and Campaign Management

MKT 4339 AI-Driven Content Creation and Campaign Management (3 semester credit hours) This course teaches the necessary techniques to create and test effective marketing campaigns using AI technology. Students will purchase and utilize industry-standard applications used by professional marketers to manipulate images for testing in multiple mediums such as paid and unpaid social media, print, outdoor. The course will also focus on understanding the implications of these new technologies for business strategy, as well as the economic and societal implications. Prerequisite: MKT 3300. (3-0) Y