Naveen Jindal School of Management
Marketing (BS)
Bachelor of Science in Marketing
Degree Requirements (120 semester credit hours)
View an Example of Degree Requirements by Semester
Faculty
Professors: Ashiq Ali, Sanjay Jain, Dmitri Kuksov, Nanda Kumar, Seung-Hyun Lee, Syam Menon, B. P. S. Murthi, Ram C. Rao, Upender Subramanian, Ying Xie
Associate Professors: Harpreet Singh, Zhe (James) Zhang
Assistant Professors: Khai Chiong, Joonhwi Joo, Tongil Kim, Xinyao Kong, Samir Mamadehussene, Radha Mookerjee, Shervin Tehrani, Wensi Zhang
Clinical Professors: Abhijit Biswas, Howard Dover, William Hefley, Sonia Leach, Daniel Rajaratnam, Kannan Ramanathan, Mark Thouin, Fang Wu, Laurie L. Ziegler
Clinical Associate Professors: Parneet Pahwa, Carolyn Reichert, Avanti P. Sethi
Clinical Assistant Professor: Moran Blueshtein
Professor of Instruction: Semiramis Amirpour
Associate Professors of Instruction: Judd Bradbury, Monica E. Brussolo, Maria Hasenhuttl, Julie Haworth
Professors of Practice: Alexander Edsel
Assistant Professor of Practice: Guido Tirone
I. Core Curriculum Requirements: 42 semester credit hours1
Communication: 6 semester credit hours
Select any 6 semester credit hours from Communication Core courses (see advisor)
Mathematics: 3 semester credit hours
MATH 1325 Applied Calculus I2, 3, 4, 5
Or select any 3 semester credit hours from Mathematics Core courses5 (see advisor)
Life and Physical Sciences: 6 semester credit hours
Select any 6 semester credit hours from Life and Physical Sciences Core courses (see advisor and degree requirements)
Language, Philosophy and Culture: 3 semester credit hours
Select any 3 semester credit hours from Language, Philosophy and Culture Core courses (see advisor)
Creative Arts: 3 semester credit hours
Select any 3 semester credit hours from Creative Arts Core courses (see advisor)
American History: 6 semester credit hours
Select any 6 semester credit hours from American History Core courses (see advisor)
Government/Political Science: 6 semester credit hours
Select any 6 semester credit hours from Government/Political Science Core courses (see advisor)
Social and Behavioral Sciences: 3 semester credit hours
Choose one of the following:6
BA 1310 Making Choices in Free Market Systems2, 3
BA 1320 Business in a Global World2, 3
ECON 2301 Principles of Macroeconomics2, 3
ECON 2302 Principles of Microeconomics2, 3
Or select any 3 semester credit hours from Social and Behavioral Sciences Core courses (see advisor)
Component Area Option: 6 semester credit hours
Choose two of the following:6
BA 1310 Making Choices in Free Market Systems2, 3
BA 1320 Business in a Global World2, 3
ECON 2301 Principles of Macroeconomics2, 3
ECON 2302 Principles of Microeconomics2, 3
Or select any 6 semester credit hours from Component Area Option Core courses (see advisor)
II. Major Requirements: 63 semester credit hours
Students must meet all course prerequisites.
Major Preparatory Courses: 12 semester credit hours beyond Core Curriculum
ACCT 2301 Introductory Financial Accounting2
ACCT 2302 Introductory Management Accounting2
BLAW 2301 Business and Public Law2
MATH 1325 Applied Calculus I2, 3, 4, 5
OPRE 3360 Managerial Methods in Decision Making Under Uncertainty
or STAT 3360 Probability and Statistics for Management and Economics
Choose two of the following:6
BA 1310 Making Choices in Free Market Systems2, 3
BA 1320 Business in a Global World2, 3
ECON 2301 Principles of Macroeconomics2, 3
ECON 2302 Principles of Microeconomics2, 3
Major Core Courses: 24 semester credit hours
BCOM 1300 Professional Communication7
or BCOM 3300 Business Communication7
BCOM 4300 Advanced Professional Communication
FIN 3320 Business Finance
IMS 3310 International Business
ITSS 3300 Information Technology for Business
MKT 3300 Principles of Marketing
OBHR 3310 Organizational Behavior
or OBHR 3330 Introduction to Human Resource Management
OPRE 3310 Supply Chain and Operations Management
Major Related Courses: 15 semester credit hours
MKT 3330 Introduction to Professional Selling
MKT 3340 Marketing Research
MKT 4330 Digital and Internet Marketing
MKT 4337 Marketing Analytics
MKT 4395 Capstone Senior Project - Marketing
or BPS 4395 Capstone Senior Project - Business
A practicum experience of at least 160 working hours is required, with registration in one of the courses below. Depending on the internship and preference for additional electives, the student may qualify for a zero to three semester credit hours course with the BS MKT Program Director's approval.
MKT 4V90 Marketing Internship8
MKT 4090 Marketing Internship
BA 4090 Management Internship8
Students are required to complete 100 hours of community engagement. Depending on the service and preference for additional electives, the student has the option of zero or three semester credit hours.
MKT 4360 Social Impact Marketing
or BPS 4396 Social Impact and Community Engagement
or ENTP 4340 Social Sector Entrepreneurship and Community Engagement
or BA 4095 Social Sector Engagement and Community Outreach Practicum
The BS MKT degree program allows students to focus on a specific concentration to obtain in-depth knowledge in a specific business area. Students may choose one of the following concentrations or any combination of courses within the concentration.
Any courses listed below can satisfy guided elective requirements in prior BS MKT catalogs if not used elsewhere on the student's degree plan. Three semester credit hours of upper-level MKT or equivalent or similar courses, not listed or applied as semester credit hours elsewhere on the student's degree plan, may be used to fulfill a guided elective with advanced written permission from the BS MKT Program Director.
Occasionally a Seminar series will be offered to support a concentration (MKT 4v93). Please check with the BS MKT Program Director for details.
A. Professional Sales Concentration
Sales professionals sell goods and services or connect buyers with sellers in a specific market.
MKT 3331 Principles of Category Management
MKT 4331 Digital Prospecting
MKT 4332 Advanced Professional Sales
MKT 4335 Category Buying
MKT 4V83 Individual Study in Marketing
MKT 4V90 Marketing Internship
B. Retailing Innovation Concentration
Retail Innovation professionals work to offer innovative retail solutions and analyses to retail corporations and their networks
MKT 3331 Principles of Category Management
MKT 4333 Retail Operations
MKT 4335 Category Buying
MKT 4336 E-Retailing
MKT 4V83 Individual Study in Marketing
MKT 4V90 Marketing Internship
C. Digital Marketing Concentration
Digital marketers create digital advertising and promotions that market a product, service or idea, online.
MKT 4331 Digital Prospecting
MKT 4334 Social Media Marketing
MKT 4336 E-Retailing
MKT 4338 Marketing Content Creation
MKT 4339 AI-Driven Content Creation and Campaign Management
MKT 4V83 Individual Study in Marketing
MKT 4V90 Marketing Internship
D. Marketing Analytics Concentration
Marketing Analysts study metrics and use analytical tools to extract meaningful insights used for making marketing decisions
MKT 4336 E-Retailing
MKT 4339 AI-Driven Content Creation and Campaign Management
MKT 4341 Predictive Analytics
MKT 4390 Advanced Marketing Analytics
MKT 4V83 Individual Study in Marketing
MKT 4V90 Marketing Internship
E. Marketing Management Concentration
Marketing professionals recommend, plan and implement marketing policies and programs such as determining the demand, pricing, promotions and distribution for products and services.
MKT 3320 Product and Brand Management
MKT 4340 Consumer Behavior
MKT 4350 Advertising
MKT 4370 Marketing Projects
MKT 4V83 Individual Study in Marketing
MKT 4V90 Marketing Internship
III. Elective Requirements: 15 semester credit hours
Free Electives: 15 semester credit hours
Both lower- and upper-division courses may count as electives.
The plan must include sufficient upper-division courses to total 45 upper-division semester credit hours.
1. Curriculum Requirements can be fulfilled by other approved courses from institutions of higher education. The courses listed are recommended as the most efficient way to satisfy both Core Curriculum and Major Requirements at UT Dallas.
2. Indicates a prerequisite class to be completed before enrolling for upper-division classes.
3. A required Major course that also fulfills a Core Curriculum requirement. Semester credit hours are counted in Core Curriculum.
4. MATH 1325 is required for all JSOM undergraduate students. Students may elect to substitute MATH 2413 or MATH 2417 for MATH 1325.
5. To make timely degree progress, students should complete MATH 1325 or its equivalent by the end of their first semester at UT Dallas. Students who will not meet this requirement should contact their academic advisor to discuss their degree timeline.
6. Certain courses listed are prerequisites for major core, major concentration, or major related courses. Choose accordingly.
7. JSOM first-time-in-college freshmen are required to take BCOM 1300 in their first semester. Transfer students and students new to JSOM are required to take BCOM 3300 in their first semester.
8. MKT 4V90 can be used towards Guided Elective hours.