IMS4350 - Global Market Entry Strategies

IMS 4350 Global Market Entry Strategies (3 semester credit hours) This course focuses on developing market entry strategies for international companies. This course aims to equip students with the necessary skills to succeed and navigate the complex global business environment. In this course, students are partnered with companies seeking to expand into international markets, learn how to conduct market analysis, apply global skillsets, and prepare recommendations for company consideration. Prerequisites: Junior or Senior standing and IMS 3310. Prerequisite or Corequisite: BCOM 4300. (3-0) S