BA3350 - Defining Research for Knowledge and Innovation

BA 3350 Defining Research for Knowledge and Innovation (3 semester credit hours) Business research is the rationale for decision making and innovation and therefore focuses on novelty and industry relevance. In this course students are introduced to a range of research methods for the collection and analysis of both quantitative and qualitative data, to advance students' analytic research skills through practical experience. During the course, students will learn to analyze and present findings and conclusions in a business context. Students will also develop skills in reading and evaluating journal articles and research papers. Prerequisite: BCOM 1300 or BCOM 3300. (3-0) Y