UT Dallas 2023 Undergraduate Catalog

Naveen Jindal School of Management

Marketing (BS)

Degree Requirements (120 semester credit hours)

Four-Year Degree Plan (Example)

This is an example only. Please see advisor to develop an individual four-year plan.

Freshman Year
Semester 1 - Fall Notes Preferred Core SCH Semester 2 - Spring Notes Preferred Core SCH
010 Core 010 3 010 Core 010 3
060 Core 060 3 030 Core 030 3
MATH 1325 2, 3, 4, 5, 6 2090 3 060 Core 060 3
BLAW 2301 3 3 MKT 3300 3 3
BCOM 1300 3, 7 3 BA 1310 2, 3, 4 8090 3
or BCOM 3300 3, 7 or BA 1320 2, 3, 4 8090
UNIV 1010 1 0 or ECON 2301 2, 3, 4 8090
or ECON 2302 2, 3, 4 8090
Total  15 Total  15
 
Sophomore Year
Semester 3 - Fall Notes Preferred Core SCH Semester 4 - Spring Notes Preferred Core SCH
030 Core 030 3 ACCT 2302 3 3
040 Core 040 3 GOVT 2306 2 070 3
ACCT 2301 3 3 OPRE 3360 3 3
GOVT 2305 2 070 3 or STAT 3360 3
BA 1310 2, 3, 4 8090 3 MKT 3330 3 3
or BA 1320 2, 3, 4 8090 MKT 4330 3 3
or ECON 2301 2, 3, 4 8090
or ECON 2302 2, 3, 4 8090
Total  15 Total  15
 
Junior Year
Semester 5 - Fall Notes Preferred Core SCH Semester 6 - Spring Notes Preferred Core SCH
090 Core 090 3 BCOM 4300 3 3
ITSS 3300 3 OBHR 3310 3
FIN 3320 3 3 or OBHR 3330
OPRE 3310 3 3 IMS 3310 3
MKT 4337 3 Free Elective 8 3
UNIV 2020 1 0 MKT Guided Elective 9, 10 3
or MKT 4V90 10, 11
MKT 4090 10, 11 0
or BA 4090 10, 11
Total  15 Total  15
 
Senior Year
Semester 7 - Fall Notes Preferred Core SCH Semester 8 - Spring Notes Preferred Core SCH
050 Core 050 3 MKT 4395 3
MKT 3340 3 or ENTP 3320 14
MKT Guided Elective 9 3 or BPS 4395
Free Elective 8 3 or ENTP 4395
MKT Guided Elective 9, 12 3 MKT Guided Elective 9 3
or MKT 4360 12, 13 Free Elective 8 3
or ENTP 434012, 13 Free Elective 8 3
or IMS 433512, 13 Free Elective 8 3
BA 409512, 13 0
Total  15 Total  15
 
NOTES:
1 Incoming freshmen must enroll and complete requirements of UNIV 1010 and the corresponding school-related freshman seminar course. Students, including transfer students, who complete their core curriculum at UT Dallas must take UNIV 2020.
2Curriculum Requirements can be fulfilled by other approved courses from accredited institutions of higher education. The courses listed are recommended as the most efficient way to satisfy both Core Curriculum and Major Requirements at UT Dallas.
3Indicates a prerequisite class to be completed before enrolling for upper-division classes. Specific prerequisites are required for certain upper-division courses. Review requirements for your major and choose accordingly.
4A required course in the Major that also fulfills a Core Curriculum requirement. Semester credit hours are counted in Core Curriculum. Students must choose a different course for each Core Curriculum category:
  • BA 1310 or BA 1320 or ECON 2301 or ECON 2302 fulfills 080 Social and Behavioral Science Core Curriculum (if not applied towards other Core Curriculum requirements) and a Major Preparatory requirement
  • BA 1310 or BA 1320 or ECON 2301 or ECON 2302 satisfies 3 semester credit hours 090 Component Area Option Core Curriculum (if not applied towards other Core Curriculum requirements) and a Major Preparatory requirement
5MATH 1325 is required for all JSOM undergraduate students. Students may substitute MATH 2413 or MATH 2417 for MATH 1325.
6To make timely degree progress, students should complete MATH 1325 or its equivalent by the end of their first semester at UT Dallas. Students who will not meet this requirement should contact their academic advisor to discuss their degree timeline.
7JSOM first-time-in-college freshmen are required to take BCOM 1300 in their first semester. Transfer students and students new to JSOM are required to take BCOM 3300 in their first semester.
8Free Electives: 15 semester credit hours are required for the B.S. in Marketing.
9Marketing Guided Electives: Students may choose 12 hours from one Track or any combination of courses within the following Tracks:
  • Professional Sales Track: MKT 3331, MKT 4331, MKT 4332, MKT 4335, MKT 4V83, MKT 4V90, MKT 4V93
  • Retailing Innovation Track: MKT 3331, MKT 4333, MKT 4335, MKT 4336, MKT 4V83, MKT 4V90, MKT 4V93
  • Digital Marketing Track: MKT 4331, MKT 4334, MKT 4336, MKT 4338, MKT 4339, MKT 4V83, MKT 4V90, MKT 4V93
  • Marketing Analytics Track: MKT 4336, MKT 4339, MKT 4341, MKT 4390, MKT 4V83, MKT 4V90, MKT 4V93
  • Marketing Management Track: MKT 3320, MKT 4340, MKT 4350, MKT 4370, MKT 4V83, MKT 4V90, MKT 4V93

Any guided elective courses listed above can satisfy guided elective requirements in prior BS MRKT catalogs if not used elsewhere on the student's degree plan. Three semester credit hours of upper-division MKT courses, not listed or applied as credit hours elsewhere on the student's degree plan, may be used to fulfill a guided elective with advanced written permission from the BS MRKT Program Director.
10An Internship (Practicum) of at least 160 working hours is required for all JSOM majors. MKT 4V90 for up to 3 semester credit hours can apply towards free or guided electives. MKT 4090 or BA 4090 for 0 semester credit hours will fulfill degree requirement only. Students who are employed in full-time jobs may fulfill their internship requirement with their current employer as a special project for registration in BA 4090 with preapproval from the Marketing Program Director. For more information, visit https://jindal.utdallas.edu/career-management-center/internships/
11MKT 4090 or BA 4090 is required if not completing MKT 4V90 for free or guided elective credit. Students who are employed in full-time jobs may fulfill their internship requirement with their current employer as a special project for registration in BA 4090 with preapproval from the Marketing Program Director. For more information, visit https://jindal.utdallas.edu/career-management-center/internships/
12A Community Engagement Experience is required for all JSOM majors in fall 2018 catalog or later. Students may fulfill requirement with BPS 4396 or ENTP 4340 or IMS 4335 or MKT 4360 for 3 semester credit hours free elective, or with BA 4095 upon completion of 100 service hours for 0-hour degree requirement only. For more information, visit https://jindal.utdallas.edu/undergraduate-programs/utdserv/
13BA 4095 is required, if not completing BPS 4396 or ENTP 4340 or IMS 4335 or MKT 4360 for 3 semester credit hours for a free elective. Students will be registered for BA 4095 for 0 SCH in the semester they complete 100 service hours. For more information, visit https://jindal.utdallas.edu/undergraduate-programs/utdserv/
14Instructor consent required prior to registration.
Be sure to check prerequisites of 2000-level and higher courses.
120 semester credit hours required for graduation
This plan is a resource tool only; it does not replace your degree plan or academic advising.
Updated: 2023-05-14 14:27:44 v6.554b5f