Naveen Jindal School of Management

Global Business and Marketing (Double Major) (BS)

Bachelor of Science in Global Business and Marketing (Double Major)

Degree Requirements (128 semester credit hours)¹

The Bachelor of Science in Global Business (BS GB) and Bachelor of Science in Marketing (BS MKT) double major is a minimum 128 semester credit hours degree program that prepares students to address marketing issues in global markets. The program emphasizes building key skills and competencies of global marketing professionals such as cross-cultural communication, market research, and digital marketing. Students also gain analytical decision-making and problem-solving skills through real-life consulting and global supply chain projects, and internships.

An international experience² is required for all Global Business majors. Also, students are encouraged to complete up to 6 semester credit hours in a foreign language.

Faculty

FACG> jsom-global-business-bs

Professors: Ashiq Ali @axa042200, Alain Bensoussan @axb046100, Gary Bolton @gxb122130, Metín Çakanyildirim @metin, Huseyin Cavusoglu @huseyin, Jianqing Chen @jxc111031, William M. Cready @wmc041000, Milind Dawande @milind, Gregory G. Dess @ggd021000, Umit G. Gurun @ugg041000, Dorothée Honhon @dbh130130, Kyle Hyndman @tdp062000, Varghese S. Jacob @vjacob, Sanjay Jain @sxj164830, Ganesh Janakiraman @gxj091000, Elena Katok @emk120030, Dmitri Kuksov @dgk120030, Nanda Kumar @nkumar, Seung-Hyun Lee @sxl029100, Stanley Liebowitz @liebowit, Zhiang (John) Lin @zlin, Sumit K. Majumdar @skm021100, Stanimir Markov @sxm079200, Amit Mehra @axm078200, Syam Menon @sxm021300, Vijay S. Mookerjee @vijaym, B. P. S. Murthi @murthi, Vikram Nanda @vkn150030, Özalp Özer @oxo091000, Mike W. Peng @mxp059000, Hasan Pirkul @hpirkul, Cuili Qian @cxq170330, Suresh Radhakrishnan @sradhakr, Srinivasan Raghunathan @sraghu, Ram C. Rao @rrao, Brian Ratchford @btr051000, Michael J. Rebello @mjr071000, Gil Sadka @gxs143630, Sumit Sarkar @sumit, Suresh P. Sethi @sethi, Kathryn E. Stecke @kes021000, Wing Kwong (Eric) Tsang @wkt071000, Jun Xia @jxx132030, Ying Xie @yxx124930, Harold Zhang @hxz054000, Zhiqiang (Eric) Zheng @zxz062000

Associate Professors: Mehmet Ayvaci @mua120030, Nina Baranchuk @nxb043000, Zhonglan Dai @zxd051000, Rebecca Files @rlf092000, Bin Hu @bxh180009, Surya N. Janakiraman @suryaj, Robert L. Kieschnick Jr. @rkiesch, Atanu Lahiri @axl144730, Jun Li @jxl128031, Ningzhong Li @nxl124130, Maria Loumioti @mxl175830, Lívia Markóczy @lxm055000, Ramachandran (Ram) Natarajan @nataraj, Naim Bugra Ozel @nbo150030, H. Dennis Park @hxp174230, Anyan Qi @axq140430, Young U. Ryu @ryoung, Serdar Simsek @axs158032, Harpreet Singh @hxs104000, Upender Subramanian @uxs092000, Shaojie Tang @sxt146930, Shouqiang Wang @sxw163830, Kelsey D. Wei @kdw061000, Han (Victor) Xia @hxx110930, Yexiao Xu @yexiaoxu, Alejandro Zentner @axz051000, Jieying Zhang @jxz146230, Yuan Zhang @yxz122931, Zhe (James) Zhang @zxz145430, Feng Zhao @fxz082000, Yibin Zhou @yxz066000

Assistant Professors: Khai Chiong @kxc173030, Andrew Frazelle @aef180002, Ying Huang @yxh124430, Joonhwi Joo @jxj180020, Sora Jun @sxj177030, Jason Kautz @jdk200000, Sheen Levine @ssl140530, Meng Li @mxl120531, Jean-Marie Meier @jmm172030, Radha Mookerjee @rvm019000, Alejandro Rivera Mesias @axr150331, Alessio Saretto @axs125732, Simon Siegenthaler @sxs177933, Xiaoxiao Tang @xxt180003, Shervin Tehrani @sst180003, Ashwin Venkataraman @axv190029, Christian Von-Drathen @cxv141430, Guihua Wang @gxw130630, Junfeng Wu @jxw175430, Steven Xiao @sxx150930, Yingjie Zhang @yxz180067

Professor Emeritus: John J. Wiorkowski @wiorkow

Associate Professors Emeriti: J. Richard Harrison @harrison, Jane Salk @jes025000

Clinical Professors: John Barden @jpb063000, Abhijit Biswas @axb019100, Shawn Carraher @smc130730, Larry Chasteen @chasteen, Howard Dover @hfd021000, John Gamino @jpg140630, Randall S. Guttery @rxg112530, William Hefley @weh150130, Marilyn Kaplan @mkaplan, Sonia Leach @sel120030, Peter Lewin @plewin, Jeffrey Manzi @jxm158130, Diane S. McNulty @dmcnulty, Divakar Rajamani @dxr020100, Daniel Rajaratnam @dxr143430, Kannan Ramanathan @kxr087000, Mark Thouin @mxt083000, McClain Watson @jmw077000, Jeff Weekley @jaw160330, Habte Woldu @wolduh, Fang Wu @fxw052000, Laurie L. Ziegler @ziegler

Clinical Associate Professors: Shawn Alborz @sxa063000, Dawn Owens @dmo130130, Carolyn Reichert @carolyn, Avanti P. Sethi @asethi, Ramesh Subramoniam @rxs179630, Aysegul Toptal @axt083100, David Widdifield @dsw180001

Clinical Assistant Professors: Athena Alimirzaei @axa134231, Moran Blueshtein @mxb135230, Jerome Gafford @jmg171130, Jeffery (Jeff) Hicks @jnh061000, Revansiddha Khanapure @rbk160130, Liping Ma @lxm133730, Ravi Narayan @rln130030, Parneet Pahwa @pxp030100, Nassim Sohaee @nxs045000

Professors of Instruction: Semiramis Amirpour @sxa130731, Mary Beth Goodrich @goodrich, Chris Linsteadt @ccl019000, Matt Polze @mmp062000, Luell (Lou) Thompson @lot013000

Associate Professors of Instruction: Judd Bradbury @jdb101000, Monica E. Brussolo @meb049000, Amal El-Ashmawi @ahe013000, Ayfer Gurun @axg119030, Maria Hasenhuttl @h1562, Julie Haworth @haworth, Thomas (Tom) Henderson @txh093000, Kathryn Lookadoo @kxl164330, Sarah Moore @sem054000, Mohammad Naseri Taheri @mxn121930, Hubert Zydorek @hxz120930

Assistant Professors of Instruction: Negin Enayaty Ahangar @nxe180001, Jennifer G. Johnson @jxj091000, Joseph Mauriello @jam151430, Victoria D. McCrady @vdm130030, Edward Meda @exm150330, Rasoul Ramezani @rxr145930, Gaurav Shekhar @gxs150130

Professors of Practice: Tiffany A. Bortz @tabortz, Ranavir Bose @rxb132730, Alexander Edsel @ade012000, Rajiv Shah @rxs079000

Associate Professors of Practice: Richard Bowen @rxb073100, Jackie Kimzey @jxk092000, David Parks @dxp153830, Margaret Smallwood @meg012400, Steven Solcher @sjs107020, Kathy Zolton @kxz121730

Assistant Professors of Practice: Khatereh Ahadi @kxa180010, Abu Naser Islam @nxi110630, Timothy Stephens @tgs170130, Guido Tirone @gxt170001, Robert Wright @rgw091000

Senior Lecturers: Juliann Chapman @jgc160130, Madison Pedigo @mfp013000

I. Core Curriculum Requirements: 42 semester credit hours³

Communication: 6 semester credit hours

Select any 6 semester credit hours from Communication Core courses (see advisor)

Mathematics: 3 semester credit hours

MATH 1325 Applied Calculus I^{4, 5, 6, 7}

Or select any 3 semester credit hours from Mathematics Core courses⁶ (see advisor)

Life and Physical Sciences: 6 semester credit hours

Select any 6 semester credit hours from Life and Physical Sciences Core courses (see advisor and degree requirements)

Language, Philosophy and Culture: 3 semester credit hours

Select any 3 semester credit hours from Language, Philosophy and Culture Core courses (see advisor)

Creative Arts: 3 semester credit hours

Select any 3 semester credit hours from Creative Arts Core courses (see advisor)

American History: 6 semester credit hours

Select any 6 semester credit hours from American History Core courses (see advisor)

Government/Political Science: 6 semester credit hours

GOVT 2305 American National Government

GOVT 2306 State and Local Government

Or select any 6 semester credit hours from Government/Political Science Core courses (see advisor)

Social and Behavioral Sciences: 3 semester credit hours⁸

Choose one of the following:⁸

BA 1310 Making Choices in Free Market Systems^{4, 5}

BA 1320 Business in a Global World^{4, 5}

ECON 2301 Principles of Macroeconomics^{4, 5}

ECON 2302 Principles of Microeconomics^{4, 5}

Or select any 3 semester credit hours from Social and Behavioral Sciences Core courses (see advisor)

Component Area Option: 6 semester credit hours⁸

Choose two of the following:⁸

BA 1310 Making Choices in Free Market Systems^{4, 5}

BA 1320 Business in a Global World^{4, 5}

ECON 2301 Principles of Macroeconomics^{4, 5}

ECON 2302 Principles of Microeconomics^{4, 5}

Or select any 6 semester credit hours from Component Area Option Core courses (see advisor)

II. Major Requirements: 84 semester credit hours

Students must meet all course prerequisites.

Major Preparatory Courses: 12 semester credit hours beyond Core Curriculum⁸

ACCT 2301 Introductory Financial Accounting⁴

ACCT 2302 Introductory Management Accounting⁴

BLAW 2301 Business and Public Law⁴

MATH 1325 Applied Calculus I^{4, 5, 6, 7}

OPRE 3360 Managerial Methods in Decision Making Under Uncertainty

or STAT 3360 Probability and Statistics for Management and Economics

Choose two of the following:⁸

BA 1310 Making Choices in Free Market Systems^{4, 5}

BA 1320 Business in a Global World^{4, 5}

ECON 2301 Principles of Macroeconomics^{4, 5}

ECON 2302 Principles of Microeconomics^{4, 5}

Major Core Courses: 24 semester credit hours

BCOM 1300 Professional Communication⁹

or BCOM 3300 Business Communication⁹

BCOM 4300 Advanced Professional Communication

FIN 3320 Business Finance

IMS 3310 International Business

ITSS 3300 Information Technology for Business

MKT 3300 Principles of Marketing

OBHR 3310 Organizational Behavior

or OBHR 3330 Introduction to Human Resource Management

OPRE 3310 Supply Chain and Operations Management

Major Related Courses: 36 semester credit hours

BLAW 4301 International Law

FIN 3380 International Financial Management

IMS 4320 or MKT 4320 International Marketing

IMS 4330 Global Human Resource Management

IMS 4350 Global Market Entry Strategies

IMS 4373 Global Strategy

MKT 3330 Introduction to Professional Selling

MKT 3340 Marketing Research

MKT 4330 Digital and Internet Marketing

MKT 4337 Marketing Analytics

MKT 4395 Capstone Senior Project - Marketing

or BPS 4395 Capstone Senior Project - Business

or IMS 4395 Capstone Senior Project - Global Business

or ENTP 4395 Capstone Senior Project - Entrepreneurship

or ENTP 3320 Start-up Launch I

Choose one from the following:

Any 3 semester credit hour JSOM faculty-led international trip course^{2, 10}

IMS 4310 Export Market Development¹⁰

IMS 4340 Managing Global Teams

IMS 4V94 Seminar Series in International Management

OPRE 3330 Project Management¹⁰

Marketing Electives: 12 semester credit hours

Any courses listed below can satisfy guided elective requirements in prior BS MKT catalogs if not used elsewhere on the student's degree plan. Three semester credit hours of upper-level MKT or equivalent or similar courses, not listed or applied as credit hours elsewhere on the degree plan, may be used to fulfill a guided elective with advanced written permission from the BS MKT Program Director.

Students will choose 12 semester credit hours from one of the following Tracks or any combination of courses within the tracks:

A. Professional Sales Track

MKT 3331 Principles of Category Management

MKT 4331 Digital Prospecting

MKT 4332 Advanced Professional Sales

MKT 4335 Category Buying

MKT 4V83 Individual Study in Marketing

MKT 4V90 Marketing Internship

MKT 4V93 Seminar Series in Marketing

B. Retailing Innovation Track

MKT 3331 Principles of Category Management

MKT 4333 Retail Operations

MKT 4335 Category Buying

MKT 4336 E-Retailing

MKT 4V83 Individual Study in Marketing

MKT 4V90 Marketing Internship

MKT 4V93 Seminar Series in Marketing

C. Digital Marketing Track

MKT 4331 Digital Prospecting

MKT 4334 Social Media Marketing

MKT 4336 E-Retailing

MKT 4338 Marketing Content Creation

MKT 4339 Marketing Creative Skills and Testing

MKT 4V83 Individual Study in Marketing

MKT 4V90 Marketing Internship

MKT 4V93 Seminar Series in Marketing

D. Marketing Analytics Track

MKT 4336 E-Retailing

MKT 4339 Marketing Creative Skills and Testing

MKT 4341 Predictive Analytics

MKT 4390 Advanced Marketing Analytics

MKT 4V83 Individual Study in Marketing

MKT 4V90 Marketing Internship

MKT 4V93 Seminar Series in Marketing

E. Marketing Management Track

MKT 3320 Product and Brand Management

MKT 4340 Consumer Behavior

MKT 4350 Advertising

MKT 4370 Marketing Projects

MKT 4V83 Individual Study in Marketing

MKT 4V90 Marketing Internship

MKT 4V93 Seminar Series in Marketing

III. Elective Requirements: 2 semester credit hours

A practicum experience of at least 160 working hours is required, with registration in one of the courses below. Depending on the internship and preference for additional electives, the student may qualify for a zero to 3 semester credit hours course with the BS GLBS Program Director's approval.

IMS 4V90 Management Internship²

IMS 4090 Management Internship²

BA 4090 Management Internship^{11, 12}

BA 4V90 Management Internship^{11, 12}

A community engagement experience is required, with registration in one of the courses below. Depending on the experience and preference for additional electives, the student has the option of zero or 3 semester credit hours.

IMS 4335 Social Sector Entrepreneurship and Community Engagement

or BPS 4396 Social Impact and Community Engagement

or ENTP 4340 Social Sector Entrepreneurship and Community Engagement

or MKT 4360 Social Impact Marketing

or BA 4095 Social Sector Engagement and Community Outreach Practicum

Choose from the following to fulfill the remaining Guided Elective semester credit hours:

Any JSOM Faculty-Led International Study Trip course^{2, 10}

ENTP 4311 Entrepreneurial Strategy and Business Models

FIN 3350 Financial Markets and Institutions

IMS 4310 Export Market Development¹⁰

OBHR 4310 Business Ethics

OBHR 4352 Negotiation and Dispute Resolution

OPRE 3320 Integrated Supply Chain Management

OPRE 3330 Project Management¹⁰

The plan must include sufficient upper-division courses to total 45 upper-division semester credit hours.

1. Incoming freshmen must enroll and complete requirements of UNIV 1010 and the corresponding school-related freshman seminar course. Students, including transfer students, who complete their core curriculum at UT Dallas must take UNIV 2020.

2. Global Business majors may complete their international experience with any of the following: a semester studying abroad, with at least 9 semester credit hours applicable to their major (NOTE: study abroad courses are subject to a pre-approval process to ensure transferability to their major); A JSOM faculty-led international trip course ("Regional Management Area Studies"); or an international internship (IMS 4090 or IMS 4V90) approved and verified by the BS GLBS program director to fulfill the international experience.

3. Curriculum Requirements can be fulfilled by other approved courses from institutions of higher education. The courses listed are recommended as the most efficient way to satisfy both Core Curriculum and Major Requirements at UT Dallas.

4. Indicates a prerequisite class to be completed before enrolling for upper-division classes.

5. A required Major course that also fulfills a Core Curriculum requirement. Semester credit hours are counted in Core Curriculum.

6. MATH 1325 is required for all JSOM undergraduate students. Students may elect to substitute MATH 2413 or MATH 2417 for MATH 1325.

7. To make timely degree progress, students should complete MATH 1325 or its equivalent by the end of their first semester at UT Dallas. Students who will not meet this requirement should contact their academic advisor to discuss their degree timeline.

8. Certain courses listed are prerequisites for major core, major concentration, or major related courses. Choose accordingly.

9. JSOM first-time-in-college freshmen are required to take BCOM 1300 in their first semester. Transfer students and students new to JSOM are required to take BCOM 3300 in their first semester.

10. Course can fulfill a guided elective if not used in Major Related Core or elsewhere on the student's degree plan.

11. Students employed in full-time jobs may fulfill their internship requirement with their current employer as a special project with preapproval from their program director.

12. BA 4090 or BA 4V90 or MKT 4V90 will not fulfill the international experience requirement. Double major students are recommended to complete IMS 4090 or IMS 4V90 to satisfy both internship and international experience requirements.