MKT4360 - Social Impact Marketing

MKT 4360 Social Impact Marketing (3 semester credit hours) This course engages students in a marketing project that addresses an opportunity or challenge in the social sector. The social sector includes nonprofit organizations, foundations, and other social enterprises. Students will be exposed to readings, research, seminars, possible site visits, guest lectures, reflection, and project planning and management as they may create marketing plans, advertising, and social media campaigns or fundraising strategies, for example, for a community partner. This course will satisfy the required community engagement experience. Prerequisite: MKT 3300. (3-0) Y