UT Dallas 2016 Undergraduate Catalog

MKT4336 - E-Retailing and Analytics

MKT 4336 E-Retailing and Analytics (3 semester credit hours) The course provides the theory and practice of usability, design best practices including responsive design, website and mobile creation, content management, and merchandising. Students will learn how to measure, collect, and analyze online and mobile data using a web analytics platform so as to optimize usage. Prerequisite: MKT 4330. (3-0) Y