UT Dallas 2016 Undergraduate Catalog

EMAC4335 - Emerging Media and the Digital Economy

EMAC 4335 Emerging Media and the Digital Economy (3 semester credit hours) This course considers the affordances of emerging media to reshape the economies of multiple industries, modes of production, and sectors of society. Topics may include the impact of new platforms on the structure and performance of media operations; information delivery and revenue generation; algorithmic shaping of online economies; audience behaviors and preferences; competition; digital labor; emerging economies such as virtual currencies, barter economies, and markets in biolabor; intellectual property; and peer production. Prerequisite: EMAC 2322 or instructor consent required. (3-0) R