MKT4395 - Capstone Senior Project - Marketing

MKT 4395 Capstone Senior Project - Marketing (3 semester credit hours) Intended to complement theory and provide an in-depth, hands-on experience of a real business project. Work in teams as consultants on projects of interest to the industry and will be involved in specifying the problem and solutions. Deliverables include reports that document these steps as well as a final project report. Expectations are to make comprehensive marketing decisions via the case analysis method. Can either develop a marketing plan for a client organization or use a marketing simulation to make comprehensive marketing decisions. Integrates the strategic and tactical aspects of marketing while identifying ethical marketing practices. Prerequisites: Junior or Senior standing and MKT 3330 and MKT 4330. Prerequisite or Corequisite: BCOM 4300. (3-0) S