UT Dallas 2025 Undergraduate Catalog

Naveen Jindal School of Management

Marketing (BS)

Bachelor of Science in Marketing

Degree Requirements (120 semester credit hours)

View an Example of Degree Requirements by Semester

Faculty

Professors: Ashiq Ali, Sanjay Jain, Dmitri Kuksov, Nanda Kumar, Seung-Hyun Lee, Syam Menon, B. P. S. Murthi, Ram C. Rao, Upender Subramanian, Ying Xie

Associate Professors: Harpreet Singh, Zhe (James) Zhang

Assistant Professors: Khai Chiong, Joonhwi Joo, Tongil Kim, Xinyao Kong, Samir Mamadehussene, Radha Mookerjee, Shervin Tehrani, Wensi Zhang

Clinical Professors: Abhijit Biswas, Howard Dover, William Hefley, Sonia Leach, Daniel Rajaratnam, Kannan Ramanathan, Mark Thouin, Fang Wu

Clinical Associate Professors: Parneet Pahwa, Carolyn Reichert, Avanti P. Sethi

Clinical Assistant Professor: Moran Blueshtein

Professor of Instruction: Semiramis Amirpour

Associate Professors of Instruction: Judd Bradbury, Monica E. Brussolo, Anita Dale, Maria Hasenhuttl, Julie Haworth

Associate Professor of Practice: David Matthews

Professors of Practice: Alexander Edsel

Assistant Professor of Practice: Guido Tirone

I. Core Curriculum Requirements: 42 semester credit hours

Curriculum Requirements can be fulfilled by other approved courses from institutions of higher education. The courses listed are recommended as the most efficient way to satisfy both Core Curriculum and Major Requirements at UT Dallas.

Communication: 6 semester credit hours

Select any 6 semester credit hours from Communication Core courses

Mathematics: 3 semester credit hours

MATH 1325 Applied Calculus I1, 2

Or select any 3 semester credit hours from Mathematics Core courses5

Life and Physical Sciences: 6 semester credit hours

Select any 6 semester credit hours from Life and Physical Sciences Core courses

Language, Philosophy and Culture: 3 semester credit hours

Select any 3 semester credit hours from Language, Philosophy and Culture Core courses

Creative Arts: 3 semester credit hours

Select any 3 semester credit hours from Creative Arts Core courses

American History: 6 semester credit hours

Select any 6 semester credit hours from American History Core courses

Government/Political Science: 6 semester credit hours

Select any 6 semester credit hours from Government/Political Science Core courses

Social and Behavioral Sciences: 3 semester credit hours

Choose one of the following:

BA 1310 Making Choices in Free Market Systems1, 2

or BA 1320 Business in a Global World1, 2

or ECON 2301 Principles of Macroeconomics1, 2

or ECON 2302 Principles of Microeconomics1, 2

Or select any 3 semester credit hours from Social and Behavioral Sciences Core courses

Component Area Option: 6 semester credit hours

Choose one of the following:

BA 1310 Making Choices in Free Market Systems1, 2

or BA 1320 Business in a Global World1, 2

or ECON 2301 Principles of Macroeconomics1, 2

or ECON 2302 Principles of Microeconomics1, 2

And select 3 semester credit hours from 090 Component Area Option Core

Or select any 6 semester credit hours from Component Area Option Core courses

II. Major Requirements: 67-73 semester credit hours

Students must meet all course prerequisites.

Major Preparatory Courses: 12 semester credit hours beyond Core Curriculum

ACCT 2301 Introductory Financial Accounting1

ACCT 2302 Introductory Management Accounting1

BLAW 2301 Business and Public Law1

OPRE 3360 Managerial Methods in Decision Making Under Uncertainty

or STAT 3360 Probability and Statistics for Management and Economics

Complete the following courses if not already completed as part of the Core Curriculum Requirements

MATH 1325 Applied Calculus I1, 2 (Required for all JSOM undergraduate students. May elect to substitute MATH 2413 or MATH 2417 for MATH 1325.)

Choose two of the following if not completed in Core Curriculum:

BA 1310 Making Choices in Free Market Systems1, 2

BA 1320 Business in a Global World1, 2

ECON 2301 Principles of Macroeconomics1, 2

ECON 2302 Principles of Microeconomics1, 2

Major Core Courses: 28-34 semester credit hours

BA 1105 Professional Development1 (JSOM first-time-in-college freshmen are required to take BA 1105 in their first semester)

or BA 3105 Professional Development1 (Transfer students and students new to JSOM are required to take BA 3105 in their first semester)

BCOM 3300 Business Communication

FIN 3320 Business Finance

IMS 3310 International Business

ITSS 3300 Information Technology for Business

BUAN 3301 AI in Business

MKT 3300 Principles of Marketing

OBHR 3310 Organizational Behavior

or OBHR 3330 Human Resource Management in Business

OPRE 3310 Supply Chain and Operations Management

Experiential Learning

A capstone course is required for all undergraduate JSOM students.

MKT 4395 Capstone Senior Project - Marketing

or BPS 4395 Capstone Senior Project - Business

A practicum experience of at least 160 working hours is required, with registration in one of the courses below. Depending on the internship and preference for additional electives, the student may qualify for a zero to three semester credit hours course with the BS MKT Program Director's approval. Completing an approved 3 semester credit hour internship under MKT 4V90 will also satisfy a Guided Elective requirement.

MKT 4090 Marketing Internship

or MKT 4V90 Marketing Internship

Students who wish to pursue the Professional Sales Concentration are recommended to enroll in MKT 4V90 to fulfill concentration requirements.

Students are required to complete 100 hours of community engagement. Depending on the service and preference for additional electives, the student has the option of zero or three semester credit hours.

MKT 4360 Social Impact Marketing

or BA 4095 Social Sector Engagement and Community Outreach Practicum

or BPS 4396 Social Impact and Community Engagement

or ENTP 4340 Social Sector Entrepreneurship and Community Engagement

or OPRE 4391 Social Impact and Sustainable Community Engagement

MKT 3330 Fundamentals of Professional Selling

MKT 3340 Marketing Research

MKT 3336 Retail Marketing

MKT 4330 Digital and Internet Marketing

MKT 4337 Marketing Analytics

The BS MKT degree program allows students to focus on a specific concentration to obtain in-depth knowledge in a specific business area. Students may choose one of the following concentrations or any combination of courses within the degree.

Any courses listed below can satisfy guided elective requirements in prior BS MKT catalogs if not used elsewhere on the student's degree plan. Three semester credit hours of upper-level MKT or equivalent or similar courses, not listed or applied as semester credit hours elsewhere on the student's degree plan, may be used to fulfill a guided elective with advanced written permission from the BS MKT Program Director.

Occasionally a Seminar series will be offered to support a concentration (MKT 4V93). Please check with the BS MKT Program Director for details.

A. Professional Sales Concentration

Sales professionals sell goods and services or connect buyers with sellers in a specific market.

Choose from the following to fulfill Guided Elective semester credit hours:

MKT 3331 Principles of Category Management

MKT 4331 Digital Prospecting

MKT 4332 Advanced Professional Sales

MKT 4335 Category Buying

MKT 3341 A.I. Within the Sales Technology Landscape

MKT 3343 Fundamentals of Negotiation in Sales and Marketing

MKT 4V83 Individual Study in Marketing

B. Retailing Innovation Concentration

Retail Innovation professionals work to offer innovative retail solutions and analyses to retail corporations and their networks

Choose from the following to fulfill Guided Elective semester credit hours:

MKT 3331 Principles of Category Management

MKT 4333 Retail Operations

MKT 4335 Category Buying

MKT 4336 E-Retailing

MKT 4V83 Individual Study in Marketing

C. Digital Marketing Concentration

Digital marketers create digital advertising and promotions that market a product, service or idea, online.

Choose from the following to fulfill Guided Elective semester credit hours:

MKT 3342 Sustainability in Marketing Management

MKT 4331 Digital Prospecting

MKT 4334 Social Media Marketing

MKT 4336 E-Retailing

MKT 4338 Marketing Content Creation

MKT 4339 AI-Driven Content Creation and Campaign Management

MKT 4350 Principles of Advertising

MKT 4V83 Individual Study in Marketing

D. Marketing Analytics Concentration

Marketing Analysts study metrics and use analytical tools to extract meaningful insights used for making marketing decisions

Choose from the following to fulfill Guided Elective semester credit hours:

MKT 4336 E-Retailing

MKT 4339 AI-Driven Content Creation and Campaign Management

MKT 4341 Predictive Analytics

MKT 4390 Advanced Marketing Analytics

MKT 4V83 Individual Study in Marketing

E. Marketing Management Concentration

Marketing professionals recommend, plan and implement marketing policies and programs such as determining the demand, pricing, promotions and distribution for products and services.

Choose from the following to fulfill Guided Elective semester credit hours:

MKT 3320 Product and Brand Management

MKT 4340 Consumer Behavior

MKT 4350 Principles of Advertising

MKT 4370 Marketing Projects

MKT 4V83 Individual Study in Marketing

III. Elective Requirements: 5-11 semester credit hours

Free Electives: 5-11 semester credit hours

Students in the Jindal Undergraduate Research Scholars program should take BA 3350, OPRE 4V91, and/or an Individual Study based on the major to satisfy JURS program requirements. These credits may be applied to Free Electives.

Both lower- and upper-division courses may count as electives.

The plan must include sufficient upper-division courses to total 45 upper-division semester credit hours.

1. Indicates a prerequisite class to be completed before enrolling for upper-division classes.

2. A required Major course that also fulfills a Core Curriculum requirement. Semester credit hours are counted in Core Curriculum.

Updated: 2025-05-28 10:10:25 v31.2ccda3