Naveen Jindal School of Management

Marketing and Supply Chain Management and Analytics (Double Major) (BS)

Bachelor of Science in Marketing and Supply Chain Management and Analytics (Double Major)

Degree Requirements (127 semester credit hours)

The Bachelor of Science in Marketing (BS MKT) and Bachelor of Science in Supply Chain Management and Analytics (BS SCM) double major is a minimum 127 semester credit hours degree program that prepares students to address marketing issues in global supply chain markets. The program emphasizes building key skills and competencies of global marketing and supply chain professionals. Students also gain analytical decision-making and problem-solving skills through real-life consulting while working on global supply chain projects and internships.

Faculty

FACG> jsom-supply-chain-management-bs

Professors: Alain Bensoussan @axb046100, Metín Çakanyildirim @metin, Dorothée Honhon @dbh130130, Bin Hu @bxh180009, Ganesh Janakiraman @gxj091000, Elena Katok @emk120030, Özalp Özer @oxo091000, Suresh P. Sethi @sethi, Kathryn E. Stecke @kes021000

Associate Professor: Anyan Qi @axq140430, Serdar Simsek @axs158032, Guihua Wang @gxw130630, Shouqiang Wang @sxw163830, Yining Wang @yxw220006

Assistant Professors: Maya Balakrishnan @mxb240047, Mingliu Chen @mxc230032, Soraya Fatehi @sxf200005, Andrew Frazelle @aef180002, Neda Miraeian @nxm220040, Jimmy Qin @jxq240004, Ignacio Rios Uribe @iar200000, Ashwin Venkataraman @axv190029, Mengxin Wang @mxw230006

Clinical Professors: Sonia Leach @sel120030, Divakar Rajamani @dxr020100, Kannan Ramanathan @kxr087000

Clinical Associate Professors: Avanti P. Sethi @asethi, Ramesh Subramoniam @rxs179630, Aysegul Toptal @axt083100, David Widdifield @dsw180001

Professor of Instruction: Shawn Alborz @sxa063000

Associate Professors of Instruction: Khatereh Ahadi @kxa180010, Monica E. Brussolo @meb049000, Negin Enayaty Ahangar @nxe180001, Sarmann Kennedyd @sik220001, Mohammad Naseri Taheri @mxn121930, Tristan Whalen @tgw100020

Assistant Professors of Instruction: Hien Thu Nguyen @htn170130, Rasoul Ramezani @rxr145930

Professors of Practice: David Parks @dxp153830, Ramesh Subramoniam @rxs179630

Students must meet all course prerequisites.

I. Core Curriculum Requirements: 42 semester credit hours

Curriculum Requirements can be fulfilled by other approved courses from institutions of higher education. The courses listed are recommended as the most efficient way to satisfy both Core Curriculum and Major Requirements at UT Dallas.

Communication: 6 semester credit hours

Select any 6 semester credit hours from Communication Core courses

Mathematics: 3 semester credit hours

MATH 1325 Applied Calculus I^{1, 2}

Or select any 3 semester credit hours from Mathematics Core courses

Life and Physical Sciences: 6 semester credit hours

Select any 6 semester credit hours from Life and Physical Sciences Core courses

Language, Philosophy and Culture: 3 semester credit hours

Select any 3 semester credit hours from Language, Philosophy and Culture Core courses

Creative Arts: 3 semester credit hours

Select any 3 semester credit hours from Creative Arts Core courses

American History: 6 semester credit hours

Select any 6 semester credit hours from American History Core courses

Government/Political Science: 6 semester credit hours

Select any 6 semester credit hours from Government/Political Science Option courses

Social and Behavioral Sciences: 3 semester credit hours

Choose one of the following:

BA 1310 Making Choices in Free Market Systems^{1, 2}

BA 1320 Business in a Global World^{1, 2}

ECON 2301 Principles of Macroeconomics^{1, 2}

ECON 2302 Principles of Microeconomics^{1, 2}

Or select any 3 semester credit hours from Social and Behavioral Sciences Core courses

Component Area Option: 6 semester credit hours

Choose one of the following:

BA 1310 Making Choices in Free Market Systems^{1, 2}

BA 1320 Business in a Global World^{1, 2}

ECON 2301 Principles of Macroeconomics^{1, 2}

ECON 2302 Principles of Microeconomics^{1, 2}

And select 3 semester credit hours from Component Area Option Core

Or select any 6 semester credit hours from Component Area Option Core courses

II. Major Requirements: 85 semester credit hours

Major Preparatory Courses: 15 semester credit hours beyond Core Curriculum

ACCT 2301 Introductory Financial Accounting¹

ACCT 2302 Introductory Management Accounting¹

BLAW 2301 Business and Public Law¹

OPRE 3333 Quantitative Business Analysis¹

OPRE 3360 Managerial Methods in Decision Making Under Uncertainty

or STAT 3360 Probability and Statistics for Management and Economics

Complete the following courses if not already completed as part of the Core Curriculum Requirements

MATH 1325 Applied Calculus I^{1, 2} (Required for all JSOM undergraduate students. May elect to substitute MATH 2413 or MATH 2417 for MATH 1325.)

Choose two of the following if not completed in Core Curriculum:

BA 1310 Making Choices in Free Market Systems^{1, 2}

BA 1320 Business in a Global World^{1, 2}

ECON 2301 Principles of Macroeconomics^{1, 2}

ECON 2302 Principles of Microeconomics^{1, 2}

Major Core Courses: 28 semester credit hours

BA 1105 Professional Development (JSOM first-time-in-college freshmen are required to take BA 1105 in their first semester)

or BA 3105 Professional Development (Transfer students and students new to JSOM are required to take BA 3105 in their first semester)

BCOM 3300 Business Communications

FIN 3320 Business Finance

IMS 3310 International Business

ITSS 3300 Information Technology for Business

BUAN 3301 Artificial Intelligence in Business

MKT 3300 Principles of Marketing

OBHR 3310 Organizational Behavior

or OBHR 3330 Human Resource Management in Business

OPRE 3310 Supply Chain and Operations Management

Experiential Learning

A capstone course is required for all undergraduate JSOM students

OPRE 4395 Capstone Senior Project - Supply Chain Management

or MKT 4395 Capstone Senior Project - Marketing

or BPS 4395 Capstone Senior Project - Business

A practicum experience of at least 160 working hours is required, with registration in one of the courses below.

ENTP 4398 Venture Capital Seed Fund

or ENTP 4399 Lean Innovation for Public Services

A practicum experience of at least 160 working hours is required, with registration in one of the courses below. Depending on the internship and preference for additional electives, the student may qualify for a zero to 3 semester credit hours course with the Program Director's approval.

OPRE 4090 Supply Chain Management Internship³

or MKT 4090 Marketing Internship³

A community engagement experience is required; the student has the option of zero or 3 semester credit hours, depending on the experience and preference for additional electives.

BA 4095 Social Sector Engagement and Community Outreach Practicum⁴

Major Related Courses: 27 semester credit hours

MKT 3330 Fundamentals of Professional Selling

MKT 3340 Marketing Research

MKT 4330 Digital and Internet Marketing

MKT 4337 Marketing Analytics

OPRE 3320 Integrated Supply Chain Management

OPRE 3330 Project Management

OPRE 4320 Supply Chain Information Systems: SAP, AI, and Blockchain Innovations

OPRE 4330 Global Logistics and Inventory Management

OPRE 4340 Purchasing and Sourcing Management

Guided Electives: 15 semester credit hours

Marketing Electives: 9 Semester Credit hours

The Marketing and Supply Chain Management and Analytics degree program allows students to focus on a specific Concentration to obtain in-depth knowledge in a specific business area.

Students choose three courses from one of the following Concentrations or any combination of courses within the Concentrations.

Digital Marketing Concentration

MKT 4331 Digital Prospecting

MKT 4334 Social Media Marketing

MKT 4336 E-Retailing

MKT 4338 Marketing Content Creation

MKT 4339 AI-Driven Content Creation and Campaign Management

MKT 4V83 Individual Study in Marketing

MKT 4V93 Seminar Series in Marketing

Marketing Analytics Concentration

MKT 4336 E-Retailing

MKT 4339 AI-Driven Content Creation and Campaign Management

MKT 4341 Predictive Analytics

MKT 4390 Advanced Marketing Analytics

MKT 4V83 Individual Study in Marketing

MKT 4V93 Seminar Series in Marketing

Retailing Innovation Concentration

MKT 3331 Principles of Category Management

MKT 4333 Retail Operations

MKT 4335 Category Buying

MKT 4336 E-Retailing

MKT 4V83 Individual Study in Marketing

MKT 4V93 Seminar Series in Marketing

Supply Chain Management Electives: 6 Semester Credit hours

Any upper-level OPRE courses not listed or applied as credit hours elsewhere on the degree plan.

OPRE 4350 Spreadsheet Modeling and Analytics

OPRE 4357 Supply Chain Analytics, AI, and Advanced Solutions

OPRE 4362 Supply Chain Strategies, Processes and AI Applications

Both lower- and upper-division courses may count as electives.

The plan must include sufficient upper-division courses to total 45 upper-division semester credit hours.

1. Indicates a prerequisite class to be completed before enrolling for upper-division classes.

2. A required Major course that also fulfills a Core Curriculum requirement. Semester credit hours are counted in Core Curriculum.

3. Students may fulfill the internship requirement with OPRE 4090, MKT 4090, or OPRE 4V90 (1-3 semester credit hours). The zero semester credit hour courses OPRE 4090, or MKT 4090, are recommended as the most efficient way to satisfy this requirement.

4. Students may fulfill the community engagement requirement with BA 4095, BPS 4396, ENTP 4340, MKT 4360, or OPRE 4391. The zero semester credit hour course BA 4095 is recommended as the most efficient way to satisfy this requirement.