MKT4330 - Digital and Internet Marketing

MKT 4330 Digital and Internet Marketing (3 semester credit hours) Acclimation to using marketing in the digital and social media environment. Places special emphasis on using different platforms and on best practices in email, artificial intelligence, search engine optimization, paid search, social media, and web analytics. Opportunity to both create and manage a paid search advertising campaign using Google Ads, and become Google Search Ads certified (exam required). Estimated 10 hours of community engagement experience can be earned if the project is performed for a nonprofit organization. Prerequisite: MKT 3300. (Same as ENTP 4335) (3-0) S