UT Dallas 2022 Undergraduate Catalog

ITSS4344 - CRM using Salesforce

ITSS 4344 CRM using Salesforce (3 semester credit hours) This course is designed to provide students with an understanding of the theory and practice of Customer Relationship Management (CRM) in the modern enterprise and discusses the principles, functions, products, and services of CRM. Classroom assignments and projects will use Salesforce - a leading cloud-based CRM solution and Customer Experience Platform. The course will help develop an understanding of CRM business functions like Sales, Service, and Marketing along with real-life case studies from CRM implementations for Fortune 500 Clients. Students will get extensive hands-on practical experience with the Salesforce platform. Prerequisite: ITSS 3300. (3-0) S