MKT4341 - Predictive Analytics

MKT 4341 Predictive Analytics (3 semester credit hours) This course is designed for those interested in a career in data science and marketing analytics. Students will analyze data from large databases to make data-driven decisions based on advanced statistical analysis like regression analysis and predictive modeling. Our approach will be based on machine learning concepts for analyzing people and firms' behavior in the market. Students will work on several datasets, write consulting reports, and be exposed to industry tools and software. Prerequisites: MKT 3300 and (OPRE 3360 or STAT 3360). (3-0) Y