Naveen Jindal School of Management
Marketing (BS)
Bachelor of Science in Marketing
Degree Requirements (120 semester credit hours)1
View an Example of Degree Requirements by Semester
Faculty
Professors: Ashiq Ali, Sanjay Jain, Dmitri Kuksov, Nanda Kumar, Seung-Hyun Lee, Syam Menon, B. P. S. Murthi, Ram C. Rao, Brian Ratchford, Ying Xie
Associate Professors: Norris Bruce, Harpreet Singh, Upender Subramanian
Assistant Professors: Khai Chiong, Joonhwi Joo, Tongil Kim, Samir Mamadehussene, Radha Mookerjee, Shervin Tehrani, Zhe (James) Zhang
Clinical Professors: Abhijit Biswas, Howard Dover, William Hefley, Sonia Leach, Daniel Rajaratnam, Kannan Ramanathan, Mark Thouin, Fang Wu, Laurie L. Ziegler
Clinical Associate Professors: Carolyn Reichert, Avanti P. Sethi
Clinical Assistant Professors: Moran Blueshtein, Judd Bradbury, Jerome Gafford, Jeffery (Jeff) Hicks, Parneet Pahwa
Professor of Instruction: Semiramis Amirpour
Associate Professors of Instruction: Monica E. Brussolo, Maria Hasenhuttl
Assistant Professor of Instruction: Julie Haworth
Professor of Practice: Alexander Edsel
Senior Lecturer: Guido Tirone
I. Core Curriculum Requirements: 42 semester credit hours2
Communication: 6 semester credit hours
Select any 6 semester credit hours from Communication Core courses (see advisor)
Mathematics: 3 semester credit hours
MATH 1325 Applied Calculus I3, 4, 5, 6
Or select any 3 semester credit hours from Mathematics Core courses (see advisor)
Life and Physical Sciences: 6 semester credit hours
Select any 6 semester credit hours from Life and Physical Sciences Core courses (see advisor and degree requirements)
Language, Philosophy and Culture: 3 semester credit hours
Select any 3 semester credit hours from Language, Philosophy and Culture Core courses (see advisor)
Creative Arts: 3 semester credit hours
Select any 3 semester credit hours from Creative Arts Core courses (see advisor)
American History: 6 semester credit hours
Select any 6 semester credit hours from American History Core courses (see advisor)
Government/Political Science: 6 semester credit hours
GOVT 2305 American National Government
GOVT 2306 State and Local Government
Or select any 6 semester credit hours from Government/Political Science Core courses (see advisor)
Social and Behavioral Sciences: 3 semester credit hours
Choose one of the following:7
BA 1310 Making Choices in Free Market Systems3, 4
BA 1320 Business in a Global World3, 4
ECON 2301 Principles of Macroeconomics3, 4
ECON 2302 Principles of Microeconomics3, 4
Or select any 3 semester credit hours from Social and Behavioral Sciences Core courses (see advisor)
Component Area Option: 6 semester credit hours
Choose two of the following:7
BA 1310 Making Choices in Free Market Systems3, 4
BA 1320 Business in a Global World3, 4
ECON 2301 Principles of Macroeconomics3, 4
ECON 2302 Principles of Microeconomics3, 4
Or select any 6 semester credit hours from Component Area Option Core courses (see advisor)
II. Major Requirements: 60 semester credit hours
Major Preparatory Courses: 12 semester credit hours beyond Core Curriculum7
ACCT 2301 Introductory Financial Accounting3
ACCT 2302 Introductory Management Accounting3
BLAW 2301 Business and Public Law3
MATH 1325 Applied Calculus I3, 4, 5, 6
STAT 3360 Probability and Statistics for Management and Economics
or OPRE 3360 Managerial Methods in Decision Making Under Uncertainty
Choose two of the following:7
BA 1310 Making Choices in Free Market Systems3, 4
BA 1320 Business in a Global World3, 4
ECON 2301 Principles of Macroeconomics3, 4
ECON 2302 Principles of Microeconomics3, 4
Major Core Courses: 24 semester credit hours
BCOM 1300 Introduction to Professionalism and Communication in Business8
or BCOM 3300 Professionalism and Communication in Business8
BCOM 4300 Managing Communications in Business
IMS 3310 International Business
FIN 3320 Business Finance
ITSS 3300 Information Technology for Business
OPRE 3310 Operations Management
OBHR 3330 Introduction to Human Resource Management
or OBHR 3310 Organizational Behavior
MKT 3300 Principles of Marketing
Major Related Courses: 12 semester credit hours
MKT 3340 Marketing Research
MKT 4330 Digital and Internet Marketing
MKT 3330 Introduction to Professional Selling
MKT 4395 Capstone Senior Project - Marketing
or ENTP 3320 Start-up Launch I
or BPS 4395 Capstone Senior Project - Business
or ENTP 4395 Capstone Senior Project - Entrepreneurship
Guided Electives: 12 semester credit hours
A practicum experience of at least 160 working hours is required; the student has the option of zero to 3 semester credit hours, depending on the particular internship, and preference for additional electives.
MKT 4V90 Marketing Internship9
MKT 4090 Marketing Internship
BA 4090 Management Internship
A community engagement experience is required; the student has the option of zero or 3 semester credit hours, depending on the particular experience, and preference for additional electives.
IMS 4335 Social Sector Entrepreneurship and Community Engagement
or ENTP 4340 Social Sector Entrepreneurship and Community Engagement
or MKT 4360 Social Marketing
or BA 4095 Social Sector Engagement and Community Outreach Practicum
Choose from the following to fulfill remaining Guided Elective semester credit hours:
Nine to twelve semester credit hours to be selected from:10
MKT 3320 Product and Brand Management
MKT 3331 Principles of Category Management
MKT 4331 Digital Prospecting
MKT 4332 Advanced Personal Selling
MKT 4333 Retailing and Distribution
MKT 4334 Social Media Marketing
MKT 4335 Category Buying
MKT 4336 E-Retailing
MKT 4337 Marketing Analytics
MKT 4338 Marketing Content Creation
MKT 4339 Marketing Creative Skills and Testing
MKT 4340 Consumer Behavior
MKT 4341 Predictive Analytics
MKT 4350 Advertising
MKT 4360 Social Marketing
MKT 4370 Marketing Projects
MKT 4390 Advanced Marketing Analytics
MKT 4V83 Individual Study in Marketing
MKT 4V90 Marketing Internship
MKT 4V93 Seminar Series in Marketing
Up to 3 semester credit hours may be selected from :
ENTP 3301 Innovation and Entrepreneurship
ENTP 4311 Entrepreneurial Strategy and Business Models
ENTP 4340 Social Sector Entrepreneurship and Community Engagement
IMS 4310 Export Market Development
Course prerequisites must be met.
III. Elective Requirements: 18 semester credit hours
Free Electives: 18 semester credit hours
Both lower- and upper-division courses may count as electives but students must complete at least 51 semester credit hours of upper-division courses to qualify for graduation.
1. Incoming freshmen must enroll and complete requirements of UNIV 1010 and the corresponding school-related freshman seminar course. Students, including transfer students, who complete their core curriculum at UT Dallas must take UNIV 2020.
2. Curriculum Requirements can be fulfilled by other approved courses from institutions of higher education. The courses listed are recommended as the most efficient way to satisfy both Core Curriculum and Major Requirements at UT Dallas.
3. Indicates a prerequisite class to be completed before enrolling for upper-division classes.
4. A required Major course that also fulfills a Core Curriculum requirement. Semester credit hours are counted in Core Curriculum.
5. Students may elect to substitute MATH 2413 or MATH 2417.
6. In order to make timely degree progress, students should complete MATH 1325 or its equivalent by the end of their first semester at UT Dallas. Students who will not meet this requirement should contact their academic advisor to discuss their degree timeline.
7. Certain courses listed are prerequisites for major core, major concentration, or major related courses. Choose accordingly.
8. JSOM first-time-in-college freshmen are required to take BCOM 1300 in their first semester. Transfer students and students new to JSOM are required to take BCOM 3300 in their first semester.
9. MKT 4V90 will count as three semester credit hours in one of the Elective options.
10. Courses listed can be used to fulfill hours for Marketing Guided Electives if not already used elsewhere.