UT Dallas 2021 Undergraduate Catalog

ITSS4353 - Business Analytics

ITSS 4353 Business Analytics (3 semester credit hours) This course will introduce various data mining analytical techniques to extract business intelligence from firms' business data for various applications, including supervised and unsupervised learning analytic techniques, association, customer segmentation, classification, customer relationship management (CRM), personalization, online recommendation systems, and web mining. Students will also be exposed to various business intelligence software such as Python, R, XLMiner, SAS EnterpriseMiner, or SQL Server (depending on availability). Prerequisites: (ITSS 3312 or ITSS 4381) and (MATH 1326 or MATH 2414 or MATH 2419 or OPRE 3340) and (CS 2305 or MATH 2418 or MATH 2333 or OPRE 3333). (Same as OPRE 4353) (3-0) T