MKT6329 - New Product Development

MKT 6329 New Product Development (3 semester credit hours) Development and introduction of new products. Topics covered include new product strategy, market definition, and entry strategies, growth and diffusion of new products and technologies, consumer measurement, product positioning, advertising, and product testing, pretest market forecasting, and test marketing. Students will also learn to use conjoint analyses and diffusion models to measure consumer preferences and market growth. Prerequisite: MKT 6301. (3-0) Y