UT Dallas 2021 Graduate Catalog

Naveen Jindal School of Management

Master of Science in Marketing

36 semester credit hours minimum

Faculty

Professors: Ashiq Ali, Sanjay Jain, Dmitri Kuksov, Nanda Kumar, Seung-Hyun Lee, Syam Menon, B. P. S. Murthi, Ram C. Rao, Brian Ratchford, Ying Xie

Associate Professors: Norris Bruce, Harpreet Singh, Upender Subramanian

Assistant Professors: Khai Chiong, Joonhwi Joo, Tongil Kim, Samir Mamadehussene, Radha Mookerjee, Shervin Tehrani, Zhe (James) Zhang

Clinical Professors: Abhijit Biswas, Howard Dover, William Hefley, Sonia Leach, Daniel Rajaratnam, Kannan Ramanathan, Mark Thouin, Fang Wu, Laurie L. Ziegler

Clinical Associate Professors: Carolyn Reichert, Avanti P. Sethi

Clinical Assistant Professors: Moran Blueshtein, Judd Bradbury, Jerome Gafford, Jeffery (Jeff) Hicks, Parneet Pahwa

Associate Professors of Instruction: Monica E. Brussolo, Maria Hasenhuttl

Assistant Professor of Instruction: Julie Haworth

Professor of Practice: Alexander Edsel

Senior Lecturers: Semiramis Amirpour, Guido Tirone

Degree Requirements

The Master of Science in Marketing (MS MKT) is a minimum 36 semester credit hours degree program that is designed to meet the needs of students in today's data-driven marketplace, in which the exponential growth in data generated from store scanners and web transactions, navigation, search, and more recently, social media, requires new marketing skills and knowledge. Students may choose from any of the tracks listed below as part of their degree program.

  • Advertising and Brand Management
  • Business Development and Professional Sales
  • Digital Advertising and Marketing
  • Marketing Analytics and Customer Insights
  • Marketing Management
  • Product Management

To apply for this degree program, an undergraduate degree is required (all majors are considered). Students must maintain a 3.0 grade-point average (GPA) in both core courses and in all graduate courses taken in the degree program, excluding program prerequisites to qualify for the MS degree. Following the completion of 18 credit hours, a student must successfully complete an internship or practicum. Students can also obtain a double MS and MBA degree by taking a total of 63 semester credit hours (assuming they meet all the degree requirements for both programs).

Prerequisite

Students pursuing the Master of Science in Marketing degree program are required to complete one semester credit hour of MAS 6102 Professional Development course. Degree credit is not earned for program prerequisites, however, the grade achieved in prerequisites will count toward the student's grade-point average (GPA). All program prerequisites must be satisfied within the first semester of graduate study as a degree-seeking student.

Course Requirements

Core Courses: 15 semester credit hours

MKT 6301 Marketing Management

MKT 6309 Marketing Data Analysis and Research

MKT 6310 Consumer Behavior Science and Practice

MKT 6339 Capstone Marketing Decision Making

or MKT 6350 Marketing Strategy and Game Theory Framework

OPRE 6301 Statistics and Data Analysis

or OPRE 6359 Advanced Statistics for Data Science

Specialized Tracks: 21 semester credit hours

Choose from one of the following four specialized tracks or from the Marketing Management Track. Students may substitute only one three-semester credit hour master's-level course from any unrestricted course/prefix offered within JSOM as an elective in the degree plan.

MKT 6009 Marketing Internship (required elective)1

Advertising and Branding Track

Advertising and Branding Core Courses (12 semester credit hours)

MKT 6321 Interactive and Digital Marketing

MKT 6330 Brand Management

MKT 6332 Advertising and Promotional Strategy

MKT 6343 Social Media Marketing and Insights

Advertising and Branding Elective Courses (9 semester credit hours)

MKT 6340 Marketing Projects

MKT 6341 Marketing Automation and Campaign Management

MKT 6342 Marketing Customer Insights Development

MKT 6350 Marketing Strategy and Game Theory Framework

MKT 6352 Marketing Web Analytics and Insights

MKT 6353 Customer Analytics and Insights

MKT 6V98 Marketing Internship

MKT 6V99 Special Topics in Marketing

Choose any one three-semester credit hour MKT prefix elective course from any track or catalog year.

Business Development and Professional Sales Track

Business Development and Professional Sales Core Courses (9 semester credit hours)

MKT 6334 Digital Sales Strategy

MKT 6382 Professional Selling I

OB 6332 Negotiation and Dispute Resolution

Business Development and Professional Sales Elective Courses (12 semester credit hours)

Tier I Electives (most relevant to this track)

MKT 6321 Interactive and Digital Marketing

MKT 6331 Building and Managing Professional Sales Organizations

MKT 6341 Marketing Automation and Campaign Management

MKT 6352 Marketing Web Analytics and Insights

MKT 6353 Customer Analytics and Insights

MKT 6380 Market Entry Strategies

BPS 6360 Management and Organizational Consulting: Theory and Practice

Tier II Electives

MKT 6342 Marketing Customer Insights Development

MKT 6V98 Marketing Internship

MKT 6V99 Special Topics in Marketing

BPS 6332 Strategic Leadership

MIS 6380 Data Visualization

Choose any one three-semester credit hour MKT or ENTP prefix elective course from any degree plan, track or catalog year.

Digital Advertising and Marketing Track

Digital Advertising and Marketing Core Courses (15 semester credit hours)

MKT 6321 Interactive and Digital Marketing

MKT 6343 Social Media Marketing and Insights

MKT 6349 MarTech Ecosystem

MKT 6352 Marketing Web Analytics and Insights

MKT 6384 Advanced Marketing Web Analytics and Insights

Digital Advertising and Marketing Elective Courses (6 semester credit hours)

Tier I Electives (most relevant to this track)

MKT 6332 Advertising and Promotional Strategy

MKT 6334 Digital Sales Strategy

MKT 6341 Marketing Automation and Campaign Management

MKT 6353 Customer Analytics and Insights

MKT 6345 Quantitative Marketing Decision-Making

MKT 6V99 Special Topics in Marketing

Tier II Electives

MKT 6340 Marketing Projects

MKT 6342 Marketing Customer Insights Development

MKT 6V98 Marketing Internship

IMS 6314 Global E-Business Marketing

MIS 6320 Database Foundations

Choose any one three-semester credit hour MKT, BUAN or MIS prefix elective course from any degree plan, track or catalog year.

Marketing Analytics and Customer Insights Track

Marketing Analytics and Customer Insights Core Courses (6 semester credit hours)

MKT 6353 Customer Analytics and Insights

MKT 6337 Predictive Analytics using SAS

Marketing Analytics and Customer Insights Elective Courses (15 semester credit hours, at least 6 semester credit hours must have a MKT prefix). Some courses are shared and applicable to either subtrack)

Marketing Analytics Subtrack

MKT 6336 Pricing Analytics

MKT 6340 Marketing Projects

MKT 6345 Quantitative Marketing Decision-Making

MKT 6347 Marketing Analytics Project

MKT 6349 MarTech Ecosystem

MKT 6352 Marketing Web Analytics and Insights

MKT 6384 Advanced Marketing Web Analytics and Insights

MKT 6V98 Marketing Internship

MKT 6V99 Special Topics in Marketing

BUAN 6312 Applied Econometrics and Time Series Analysis

BUAN 6320 Database Foundations for Business Analytics

or MIS 6320 Database Foundations

BUAN 6335 Organizing for Business Analytics Platforms

BUAN 6340 Programming for Data Science

BUAN 6341 Applied Machine Learning

BUAN 6345 SAP Analytics

BUAN 6346 Big Data

BUAN 6347 Advanced Big Data Analytics

BUAN 6357 Advanced Business Analytics With R

BUAN 6398 Prescriptive Analytics

HMGT 6334 Healthcare Analytics

MECO 6312 Applied Econometrics and Time Series Analysis

MIS 6356 Business Analytics with R

MIS 6357 Advanced Business Analytics with R

MIS 6380 Data Visualization

OPRE 6332 Spreadsheet Modeling and Analytics

OPRE 6398 Prescriptive Analytics

Choose any one three-semester credit hour MKT or BUAN or MECO or MIS or OPRE prefix elective course from any degree plan, track or catalog year.

Or

Customer Insights Subtrack

MKT 6321 Interactive and Digital Marketing

MKT 6332 Advertising and Promotional Strategy

MKT 6334 Digital Sales Strategy

MKT 6336 Pricing Analytics

MKT 6340 Marketing Projects

MKT 6341 Marketing Automation and Campaign Management

MKT 6342 Marketing Customer Insights Development

MKT 6343 Social Media Marketing and Insights

MKT 6345 Quantitative Marketing Decision-Making

MKT 6347 Marketing Analytics Project

MKT 6349 MarTech Ecosystem

MKT 6352 Marketing Web Analytics and Insights

MKT 6384 Advanced Marketing Web Analytics and Insights

MKT 6V98 Marketing Internship

MKT 6V99 Special Topics in Marketing

BPS 6360 Management and Organizational Consulting: Theory and Practice

BUAN 6320 Database Foundations for Business Analytics

or MIS 6320 Database Foundations

MECO 6303 Business Economics

MIS 6356 Business Analytics with R

MIS 6380 Data Visualization

OPRE 6332 Spreadsheet Modeling and Analytics

OPRE 6362 Project Management in Engineering and Operations

Choose any one three-semester credit hour MKT, BUAN, or MIS prefix elective course from any JSOM course, track or catalog year.

Product Management Track

Product Management Core Courses (9 semester credit hours)

MKT 6329 New Product Development

MKT 6330 Brand Management

MKT 6336 Pricing Analytics

Product Management Elective Courses (12 semester credit hours)

Tier I Electives (most relevant to this track)

BPS 6360 Management and Organizational Consulting: Theory and Practice

ENTP 6375 Technology and New Product Development

ENTP 6388 Managing Innovation within the Corporation

MIS 6360 Agile Project Management

MKT 6331 Building and Managing Professional Sales Organizations

MKT 6342 Marketing Customer Insights Development

MKT 6345 Quantitative Marketing Decision-Making

MKT 6380 Market Entry Strategies

OPRE 6362 Project Management in Engineering and Operations

Tier II Electives

ENTP 6360 Startup Launch I

ENTP 6370 Innovation and Entrepreneurship

ENTP 6390 Business Model Innovation

IMS 6310 International Marketing

MKT 6332 Advertising and Promotional Strategy

MKT 6334 Digital Sales Strategy

MKT 6340 Marketing Projects

MKT 6341 Marketing Automation and Campaign Management

MKT 6V98 Marketing Internship

MKT 6V99 Special Topics in Marketing

Choose any one three-semester credit hour MKT or BPS or ENTP or OPRE prefix elective course from any degree plan, track or catalog year.

Marketing Management Track: 21 semester credit hours

This track has no core courses. Students may select any 21 semester credit hours from the courses below. However, at least twelve semester credit hours must be from courses with the MKT prefix.

Marketing Area Courses (at least 12 semester credit hours)

MKT 6321 Interactive and Digital Marketing

MKT 6329 New Product Development

MKT 6330 Brand Management

MKT 6331 Building and Managing Professional Sales Organizations

MKT 6332 Advertising and Promotional Strategy

MKT 6334 Digital Sales Strategy

MKT 6336 Pricing Analytics

MKT 6337 Predictive Analytics Using SAS

MKT 6340 Marketing Projects

MKT 6341 Marketing Automation and Campaign Management

MKT 6342 Marketing Customer Insights Development

MKT 6343 Social Media Marketing and Insights

MKT 6345 Quantitative Marketing Decision-Making

MKT 6347 Marketing Analytics Project

MKT 6349 MarTech Ecosystem

MKT 6352 Marketing Web Analytics and Insights

MKT 6353 Customer Analytics and Insights

MKT 6380 Market Entry Strategies

MKT 6382 Professional Selling I

MKT 6V98 Marketing Internship

MKT 6V99 Special Topics in Marketing

Choose any MKT prefix course from any track or future catalog years.

Non-Marketing Area Courses

ACCT 6301 Financial Accounting

ACCT 6305 Accounting for Managers

BPS 6332 Strategic Leadership

BPS 6360 Management and Organizational Consulting: Theory and Practice

BUAN 6312 Applied Econometrics and Time Series Analysis

BUAN 6320 Database Foundations for Business Analytics

BUAN 6335 Organizing for Business Analytics Platforms

BUAN 6340 Programming for Data Science

BUAN 6341 Applied Machine Learning

BUAN 6345 SAP Analytics

BUAN 6346 Big Data

BUAN 6347 Advanced Big Data Analytics

BUAN 6357 Advanced Business Analytics With R

BUAN 6398 Prescriptive Analytics

ENTP 6360 Startup Launch I

ENTP 6370 Innovation and Entrepreneurship

ENTP 6375 Technology and New Product Development

ENTP 6380 Market Entry Strategies

ENTP 6388 Managing Innovation within the Corporation

ENTP 6390 Business Model Innovation

FIN 6301 Financial Management

HMGT 6334 Healthcare Analytics

IMS 6310 International Marketing

IMS 6314 Global E-Business Marketing

IMS 6360 International Strategic Management

MECO 6303 Business Economics

MECO 6312 Applied Econometrics and Time Series Analysis

MIS 6320 Database Foundations

MIS 6356 Business Analytics with R

MIS 6357 Advanced Business Analytics with R

MIS 6360 Agile Project Management

MKT 6343 Social Media Marketing and Insights

MIS 6380 Data Visualization

OB 6301 Organizational Behavior

OB 6332 Negotiation and Dispute Resolution

OPRE 6332 Spreadsheet Modeling and Analytics

OPRE 6341 Retail Operations

OPRE 6359 Advanced Statistics for Data Science

OPRE 6362 Project Management in Engineering and Operations

OPRE 6398 Prescriptive Analytics

Choose any one three-semester credit hour BPS or ENTP or IMS or MECO or MIS or OPRE prefix course from any degree plan, track or catalog year.

1. Students may use MKT 6009 only for their first internship and any additional internship must be completed as MKT 6V98 (3 semester credit hours maximum). Students may use MKT 6V98 or MKT 6321 or MKT 6399 or MKT 6340 or MKT 6343 or MKT 6350 or MKT 6347 (Marketing Analytics Project) to fulfill the internship requirement. Students are no longer eligible to enroll in MKT 6009 if they have already completed MKT 6V98 or any of the MKT courses approved to satisfy the internship requirement.

Updated: 2021-05-27 14:56:46 v9.32cef9