MKT6365 - Marketing Digital Lab

MKT 6365 Marketing Digital Lab (3 semester hours) This course provides hands on training with different applications frequently used by marketing/advertising companies and agencies. The lab covers social media listening platforms (i.e. NetBase), conducting user experience (UX) web and mobile testing, data visualization, content management (i.e. Wordpress), website creation, video, mobile QR codes, apps, search engine optimization and paid search campaigns (i.e. Google AdWords). Prerequisites: MKT 6301 and MKT 6321 or consent of the instructor (0-3) T