UT Dallas 2013 Graduate Catalog

MKT6321 - Interactive & Digital Marketing

MKT 6321 Interactive & Digital Marketing (3 semester hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior and segmentation considerations; websites, search advertising, search engine marketing, email, mobile, video and social networks. This class is required for the Academic Certificate in Marketing Analytics and Market Research. Prerequisite: MKT 6301 or consent of instructor. (3-0) T