Naveen Jindal School of Management
Master of Science in Marketing
36 hours minimum
Degree Requirements
The Master of Science in Marketing program is designed to meet the needs of students in today's data driven marketplace, where the exponential growth in data generated from store scanners and web transactions, navigation, search, and more recently, social media requires new marketing skills and knowledge.
The Master of Science in Marketing program allows students to choose from five different tracks:
- Advertising & Brand Management
- Digital Advertising & Marketing
- Marketing Analytics and Market Research (optional Academic Certificate)
- Marketing Management
- Product Management (optional Academic Certificate)
The Master of Science in Marketing is designed for students with or without previous educational background in this area. Courses are primarily offered in the late afternoon and evenings of weekdays. Several courses are currently offered through the World Wide Web.
At least 36 hours of management coursework is required for the Master of Science degree, including nine (9) hours of business core courses, nine (9) hours of marketing core courses and 18 hours of marketing focused core courses and/or electives depending on the track chosen.
Students can obtain a dual MS and MBA degree by taking a total of 63 semester credit hours (assuming they meet all the degree requirements for both programs). Students must maintain a 3.0 grade point average in both core courses and in aggregate courses to qualify for the MS degree.
Prerequisites
Calculus is NOT a requirement or prerequisite for the MS in Marketing degree program.
Course Requirements
Business Core Courses: 9 hours
MKT 6301 Marketing Management
OPRE 6301 Quantitative Introduction to Risk and Uncertainty in Business
MIS 6326 Data Management
or MIS 6320 Database Foundations
Marketing Core Courses: 9 hours
MKT 6309 Marketing Research
MKT 6310 Consumer Behavior
MKT 6339 Capstone Marketing Decision Making
or MKT 6350 Competitive Marketing Strategy
Specialized Tracks: 18 hours
Choose from one of the following four specialized tracks OR from the Marketing Management Track
Advertising & Branding Track
Advertising & Branding Core Courses (12 hours)
MKT 6321 Interactive & Digital Marketing
MKT 6330 Brand Management
MKT 6332 Advertising and Promotional Strategy
MKT 6335 Advertising Research
Advertising & Branding Elective Courses (select 6 hours)
MKT 6323 Database Marketing
MIS 6373 Social Media and Business
MKT 6340 Marketing Projects
MKT 6350 Competitive Marketing Strategy
MKT 6365 Marketing Digital Lab
MIS 6344 Web Analytics
MIS 6373 Social Media and Business
Digital Advertising & Marketing Track
Digital Advertising & Marketing Core Courses (9 hours)
MKT 6321 Interactive & Digital Marketing
MKT 6365 Marketing Digital Lab
MKT 6332 Advertising and Promotional Strategy
Elective Options for Digital Advertising & Marketing (select 9 hours)
IMS 6314 Global E-Business Marketing
MIS 6373 Social Media and Business
MKT 6320 New Technology Forecasting
MKT 6323 Database Marketing
MKT 6335 Advertising Research
MKT 6340 Marketing Projects
MIS 6344 Web Analytics
Marketing Analytics & Market Research Track
Marketing Analytics & Market Research Core Courses (12 hours)
MKT 6321 Interactive & Digital Marketing
MKT 6323 Database Marketing
MKT 6337 Marketing Analytics using SAS (or MIS 6334 with consent of Program Director)
MKT 6362 Marketing Models
Elective Options for Marketing Analytics & Market Research (select 6 hours)
MIS 6344 Web Analytics
MKT 6320 New Technology Forecasting
MKT 6335 Advertising Research
MKT 6336 Pricing
MKT 6340 Marketing Projects
OPRE 6332 Spreadsheet Modeling
For optional SAS Graduate certification (all 3 plus OPRE 6301)
MIS 6324 Business Intelligence Software and Techniques
MIS 6309 Business Data Warehousing [with SAP]
MIS 6334 Advanced Business Intelligence [with SAS]
Product Management Track
Product Management Core Courses (12 hours)
MKT 6362 Marketing Models
MKT 6329 New Product Development
MKT 6330 Brand Management
MKT 6336 Pricing
Elective Options for Product Management (select 6 hours)
IMS 6310 International Marketing
MKT 6320 New Technology Forecasting
MKT 6331 Building and Managing Professional Sales Organizations
MKT 6332 Advertising and Promotional Strategy
MKT 6333 Channels of Distribution and Retailing
MKT 6340 Marketing Project
MKT 6350 Competitive Marketing Strategy
MKT 6360 Services Marketing
MKT 6380 Entrepreneurial Marketing
OPRE 6362 Project Management
Marketing Management Track: 18 hours
For this track, there are no track core courses. Students may select any 18 hours from the offerings listed below; however, at least 9 hours must be from the marketing area courses (i.e. have a MKT prefix in the course number).
Marketing Area Courses (at least 9 hours)
MKT 6320 New Technology Forecasting
MKT 6321 Interactive & Digital Marketing
MKT 6323 Database Marketing
MKT 6328 Product Management
MKT 6329 New Product Development
MKT 6330 Brand Management
MKT 6331 Building and Managing Professional Sales Organizations
MKT 6332 Advertising and Promotional Strategy
MKT 6333 Channels of Distribution and Retailing
MKT 6335 Advertising Research
MKT 6336 Pricing
MKT 6337 Marketing Analytics Using SAS
MKT 6338 Enterprise Systems and CRM
MKT 6340 Marketing Projects
MKT 6350 Competitive Marketing Strategy
MKT 6360 Services Marketing
MKT 6362 Marketing Models
MKT 6380 Marketing Entry Strategies
Non-Marketing Area Courses
ACCT 6201 Introduction to Financial Accounting (dual MS MKT-MBA only)
ACCT 6305 Accounting for Managers (dual MS MKT-MBA only)
ENTP 6382 Professional Selling
ENTP 6390 Business Model Innovation
FIN 6301 Financial Management (dual MS MKT-MBA only)
IMS 6310 International Marketing
IMS 6314 Global E-Business Marketing
MIS 6309 Business Data Warehousing [with SAP]
MIS 6324 Business Intelligence Software and Techniques
MIS 6334 Advanced Business Intelligence [with SAS]
MIS 6344 Web Analytics
OB 6301 Organizational Behavior
OPRE 6332 Spreadsheet Modeling and Analytics
OPRE 6362 Project Management