MKT6386 - Multicultural Marketing Management

MKT 6386 Multicultural Marketing Management (3 semester credit hours) Executive Education Course. A study of demographically and ethnically diverse communities in a specified country or geographic region that focuses on developing relevant marketing tactics, promotions, and advertising to targeted audiences based on social, psychological, and cultural frameworks. This course explores the research, analysis, and evaluation needed for marketing efforts to succeed in a diverse marketplace. Prerequisite: MKT 6301. (3-0) Y