MKT7v12 - Research Applications in Marketing

MKT 7v12 Research Applications in Marketing (3-4 semester hours) Application of multivariate methods in statistics to marketing problems including discriminant analysis, logit/probit analysis, and other multivariate applications. Prerequisites: OPRE 6301 and MKT 6301, or consent of instructor. May be repeated for credit as topics vary. ([3-4]-0) T