MKT6351 - Capstone Business Game

MKT 6351 Capstone Business Game (3 semester hours) Students work in teams and compete against each other in a computer simulation business game in which each team manages a company. The team makes decisions on a new product development, pricing, advertising, sales force management, and production planning to generate superior performance. The course is designed to further develop the executive perspective and to integrate the knowledge and skills gained in the core curriculum. Executive Education Course. (3-0) Y