MKT6329 - New Product Development

MKT 6329 New Product Development (3 semester hours) Development and introduction of new products. Topics include product positioning, screening, concept development, test marketing, and branding strategies. Further students will learn to use conjoint analysis for new product development, measurement of brand equity, product line extensions, and management of services. This class is required for the Academic Certificate in Product Management. Prerequisite: MKT 6301 or consent of instructor. (3-0) Y