UT Dallas 2013 Graduate Catalog

MKT6328 - Product Management

MKT 6328 Product Management (3 semester hours) Introduction to the theory and practice of product management. The course covers the management and marketing of new or existing products. Topics include: considerations and managing of the product, pricing, promotions and placement throughout a products lifecycle; competitive analysis and strategies; budgeting and forecasting; product line extensions and portfolio management. This class is required for the Academic Certificate in Product Management. Prerequisite: MKT 6301 or consent of instructor. (3-0) T