UT Dallas 2026 Undergraduate Catalog

Naveen Jindal School of Management

Marketing (BS)

Degree Requirements (120 semester credit hours)

Four-Year Degree Plan (Example)

This is an example only. Please see advisor to develop an individual four-year plan.

Freshman Year
Semester 1 - Fall	Notes	Preferred	Core	SCH	Semester 2 - Spring	Notes	Preferred	Core	SCH
010 Core			010	3	010 Core			010	3
020 Core	1, 2, 3	MATH 1325	020	3	030 Core			030	3
090 Core			090	3	060 Core			060	3
BLAW 2301	2			3	MKT 3300				3
BUAN 3301				3	080 Core	1, 2, 3	BA 1310	080	3
BA 1105	2			1	or BA 1320	1, 2, 3		8090
or BA 3105	2			1	or ECON 2301	1, 2, 3		8090
					or ECON 2302	1, 2, 3		8090
Total				16	Total				15

Sophomore Year
Semester 3 - Fall	Notes	Preferred	Core	SCH	Semester 4 - Spring	Notes	Preferred	Core	SCH
030 Core			030	3	070 Core			070	3
040 Core			040	3	ACCT 2302	2			3
070 Core			070	3	MKT 3330				3
ACCT 2301	2			3	MKT 4330				3
090 Core	1, 2, 3	BA 1320	090	3	OPRE 3360	6			3
or BA 1310	1, 2, 3		8090
or ECON 2301	1, 2, 3		8090
or ECON 2302	1, 2, 3		8090
Total				15	Total				15

Junior Year
Semester 5 - Fall	Notes	Preferred	Core	SCH	Semester 6 - Spring	Notes	Preferred	Core	SCH
BCOM 3300				3	090 Core			090	3
FIN 3320				3	IMS 3310				3
ITSS 3300				3	OBHR 3310				3
MKT 4337				3	or OBHR 3330				3
OPRE 3310				3	MKT 4090	5			0
					Guided Elective				3
					Free Elective				3
Total				15	Total				15

Senior Year
Semester 7 - Fall	Notes	Preferred	Core	SCH	Semester 8 - Spring	Notes	Preferred	Core	SCH
050 Core			050	3	MKT 4395				3
MKT 3340				3	or BPS 4395				3
MKT 3336				3	Guided Elective				3
Guided Elective				3	Free Elective				3
Guided Elective				3	Free Elective				3
BA 4095	4			0	Free Elective				2
Total				15	Total				14

NOTES:

1	Curriculum Requirements can be fulfilled by other approved courses from accredited institutions of higher education. The courses listed are recommended as the most efficient way to satisfy both Core Curriculum and Major Requirements at UT Dallas.
2	Indicates a prerequisite class to be completed before enrolling for upper-division classes. Specific prerequisites are required for certain upper-division courses. Review requirements for your major and choose accordingly.
3	A required course in the Major that also fulfills a Core Curriculum requirement. Semester credit hours are counted in Core Curriculum. Students must choose a different course for each Core Curriculum category
4	Students may fulfill the community engagement requirement with BA 4095, ENTP 4340, or MKT 4360. The zero-semester credit hour course BA 4095 is recommended as the most efficient way to satisfy this requirement. If the variable credit community engagement option is taken, semester credit hours apply as guided elective credit towards degree requirements.
5	Students may fulfill the internship requirement with MKT 4090 or MKT 4V90 (1-3 semester credit hours). The zero-semester credit hour course MKT 4090 is recommended as the most efficient way to satisfy this requirement. If the variable credit internship engagement option is taken, semester credit hours apply as guided elective credit towards degree requirements.
6	Students may use ENGR 2300, TE 2305, MATH 2418, or MATH 2333 as a substitute for OPRE 3333. Students may use CS 3341, ENGR, 3341, SE 3341, STAT 3341, STAT 2332, STAT 3355, STAT 3360, or STAT 4351 as a substitute for OPRE 3360.

Be sure to check prerequisites of 2000-level and higher courses.
120 semester credit hours required for graduation

This plan is a resource tool only; it does not replace your degree plan or academic advising.

Updated: 2026-05-20 12:27:37 v2.a56df7