Naveen Jindal School of Management

Business Analytics and Artificial Intelligence and Marketing (Double Major) (BS)

Bachelor of Science in Business Analytics and Artificial Intelligence and Marketing (Double Major)

Degree Requirements (128 semester credit hours)

Faculty

FACG> jsom-business-analytics-bs

Professors: Ashiq Ali @axa042200, Alain Bensoussan @axb046100, Gary Bolton @gxb122130, Metín Çakanyildirim @metin, Huseyin Cavusoglu @huseyin, Jianqing Chen @jxc111031, William M. Cready @wmc041000, Gregory G. Dess @ggd021000, Umit G. Gurun @ugg041000, Dorothée Honhon @dbh130130, Kyle Hyndman @tdp062000, Varghese S. Jacob @vjacob, Sanjay Jain @sxj164830, Ganesh Janakiraman @gxj091000, Elena Katok @emk120030, Dmitri Kuksov @dgk120030, Nanda Kumar @nkumar, Seung-Hyun Lee @sxl029100, Zhiang (John) Lin @zlin, Sumit K. Majumdar @skm021100, Stanimir Markov @sxm079200, Amit Mehra @axm078200, Syam Menon @sxm021300, Vijay S. Mookerjee @vijaym, B. P. S. Murthi @murthi, Vikram Nanda @vkn150030, Özalp Özer @oxo091000, Mike W. Peng @mxp059000, Hasan Pirkul @hpirkul, Cuili Qian @cxq170330, Suresh Radhakrishnan @sradhakr, Srinivasan Raghunathan @sraghu, Ram C. Rao @rrao, Brian Ratchford @btr051000, Michael J. Rebello @mjr071000, Gil Sadka @gxs143630, Sumit Sarkar @sumit, Suresh P. Sethi @sethi, Kathryn E. Stecke @kes021000, Riki Takeuchi @rxt173730, Wing Kwong (Eric) Tsang @wkt071000, Jun Xia @jxx132030, Ying Xie @yxx124930, Harold Zhang @hxz054000, Zhiqiang (Eric) Zheng @zxz062000

Associate Professors: Mehmet Ayvaci @mua120030, Nina Baranchuk @nxb043000, Zhonglan Dai @zxd051000, Rebecca Files @rlf092000, Michael Hasler @mxh190031, Bin Hu @bxh180009, Surya N. Janakiraman @suryaj, Robert L. Kieschnick Jr. @rkiesch, Atanu Lahiri @axl144730, Jun Li @jxl128031, Ningzhong Li @nxl124130, Maria Loumioti @mxl175830, Lívia Markóczy @lxm055000, Ramachandran (Ram) Natarajan @nataraj, Naim Bugra Ozel @nbo150030, H. Dennis Park @hxp174230, Anyan Qi @axq140430, Young U. Ryu @ryoung, Serdar Simsek @axs158032, Harpreet Singh @hxs104000, Upender Subramanian @uxs092000, Shouqiang Wang @sxw163830, Kelsey D. Wei @kdw061000, Han (Victor) Xia @hxx110930, Yexiao Xu @yexiaoxu, Alejandro Zentner @axz051000, Jieying Zhang @jxz146230, Zhe (James) Zhang @zxz145430, Feng Zhao @fxz082000, Yibin Zhou @yxz066000

Assistant Professors: Khai Chiong @kxc173030, Rafael Copat @rxc190027, Soraya Fatehi @sxf200005, Andrew Frazelle @aef180002, Ying Huang @yxh124430, Joonhwi Joo @jxj180020, Sora Jun @sxj177030, Jason Kautz @jdk200000, Tongil Kim @txk200012, Sheen Levine @ssl140530, Christopher Mace @cxm200014, Samir Mamadehussene @sxm200118, Jean-Marie Meier @jmm172030, Radha Mookerjee @rvm019000, Jedson Pinto @jpp200002, Ignacio Rios Uribe @iar200000, Alejandro Rivera Mesias @axr150331, Simon Siegenthaler @sxs177933, Kirti Sinha @kxs190050, Xiaoxiao Tang @xxt180003, Shervin Tehrani @sst180003, Ashwin Venkataraman @axv190029, Guihua Wang @gxw130630, Hongchang Wang @hxw140930, Pingle Wang @pxw200007, Junfeng Wu @jxw175430, Steven Xiao @sxx150930, Yingjie Zhang @yxz180067

Associate Professors Emeriti: J. Richard Harrison @harrison, Jane Salk @jes025000, David J. Springate @spring8

Clinical Professors: John Barden @jpb063000, Britt Berrett @brb051000, Abhijit Biswas @axb019100, Shawn Carraher @smc130730, Larry Chasteen @chasteen, Paul Convery @pxc141930, Howard Dover @hfd021000, Randall S. Guttery @rxg112530, William Hefley @weh150130, Robert Hicks @rfh041000, Marilyn Kaplan @mkaplan, Sonia Leach @sel120030, Peter Lewin @plewin, Jeffrey Manzi @jxm158130, John McCracken @jfm, Divakar Rajamani @dxr020100, Daniel Rajaratnam @dxr143430, Kannan Ramanathan @kxr087000, Mark Thouin @mxt083000, McClain Watson @jmw077000, Jeff Weekley @jaw160330, Habte Woldu @wolduh, Fang Wu @fxw052000

Clinical Associate Professors: Shawn Alborz @sxa063000, Dawn Owens @dmo130130, Carolyn Reichert @carolyn, Avanti P. Sethi @asethi, Ramesh Subramoniam @rxs179630, Aysegul Toptal @axt083100, David Widdifield @dsw180001

Clinical Assistant Professors: Athena Alimirzaei @axa134231, Christina (Krysta) Betanzos @clb120030, Moran Blueshtein @mxb135230, Jerome Gafford @jmg171130, Jeffery (Jeff) Hicks @jnh061000, Revansiddha Khanapure @rbk160130, Liping Ma @lxm133730, Ravi Narayan @rln130030, Parneet Pahwa @pxp030100, Jason Parker @jap090020, Nassim Sohaee @nxs045000

Professors of Instruction: Semiramis Amirpour @sxa130731, Mary Beth Goodrich @goodrich, Chris Linsteadt @ccl019000, Matt Polze @mmp062000, Luell (Lou) Thompson @lot013000

Associate Professors of Instruction: Vivek Arora @vxa081000, Judd Bradbury @jdb101000, Monica E. Brussolo @meb049000, Amal El-Ashmawi @ahe013000, Ayfer Gurun @axg119030, Maria Hasenhuttl @h1562, Julie Haworth @haworth, Thomas (Tom) Henderson @txh093000, Kathryn Lookadoo @kxl164330, Sarah Moore @sem054000, Hubert Zydorek @hxz120930

Assistant Professors of Instruction: Negin Enayaty Ahangar @nxe180001, Joseph Mauriello @jam151430, Rasoul Ramezani @rxr145930, Gaurav Shekhar @gxs150130

Professors of Practice: Gregory Ballew @geb011100, Tiffany A. Bortz @tabortz, Ranavir Bose @rxb132730, Alexander Edsel @ade012000, Rajiv Shah @rxs079000

Associate Professors of Practice: Richard Bowen @rxb073100, Jackie Kimzey @jxk092000, David Parks @dxp153830, Margaret Smallwood @meg012400, Steven Solcher @sjs107020, Kathy Zolton @kxz121730

Assistant Professors of Practice: Khatereh Ahadi @kxa180010, Steven Haynes @sxh102420, Abu Naser Islam @nxi110630, Edward Meda @exm150330, Paul Nichols @pxn120030, Timothy Stephens @tgs170130, Guido Tirone @gxt170001, Robert Wright @rgw091000

Students must meet all course prerequisites.

I. Core Curriculum Requirements: 42 semester credit hours

Curriculum Requirements can be fulfilled by other approved courses from institutions of higher education. The courses listed are recommended as the most efficient way to satisfy both Core Curriculum and Major Requirements at UT Dallas.

Communication: 6 semester credit hours

Select any 6 semester credit hours from Communication Core courses (see advisor)

Mathematics: 3 semester credit hours

MATH 1325 Applied Calculus I^{1, 2}

Or select any 3 semester credit hours from Mathematics Core courses

Life and Physical Sciences: 6 semester credit hours

Select any 6 semester credit hours from Life and Physical Sciences Core courses

Language, Philosophy and Culture: 3 semester credit hours

Select any 3 semester credit hours from Language, Philosophy and Culture Core courses

Creative Arts: 3 semester credit hours

Select any 3 semester credit hours from Creative Arts Core courses

American History: 6 semester credit hours

Select any 6 semester credit hours from American History Core courses

Government/Political Science: 6 semester credit hours

Select any 6 semester credit hours from Government/Political Science Option courses

Social and Behavioral Sciences: 3 semester credit hours

Choose one of the following:

BA 1310 Making Choices in Free Market Systems^{1, 2}

BA 1320 Business in a Global World^{1, 2}

ECON 2301 Principles of Macroeconomics^{1, 2}

ECON 2302 Principles of Microeconomics^{1, 2}

Or select any 3 semester credit hours from Social and Behavioral Sciences Core courses

Component Area Option: 6 semester credit hours

Choose one of the following:

BA 1310 Making Choices in Free Market Systems^{1, 2}

BA 1320 Business in a Global World^{1, 2}

ECON 2301 Principles of Macroeconomics^{1, 2}

ECON 2302 Principles of Microeconomics^{1, 2}

And select 3 semester credit hours from Component Area Option Core

Or select any 6 semester credit hours from Component Area Option Core courses

II. Major Requirements: 86 semester credit hours

Major Preparatory Courses: 19 semester credit hours beyond Core Curriculum

ACCT 2301 Introductory Financial Accounting¹

ACCT 2302 Introductory Management Accounting¹

BA 1104 First-Year Seminar in Management (Required in the first fall semester)

BLAW 2301 Business and Public Law¹

ITSS 3311 Introduction to Programming³

OPRE 3333 Quantitative Business Analysis⁴

OPRE 3360 Managerial Methods in Decision Making Under Uncertainty⁴

Complete the following courses if not already completed as part of the Core Curriculum Requirements

MATH 1325 Applied Calculus I^{1, 2} (Required for all JSOM undergraduate students. May elect to substitute MATH 2413 or MATH 2417 for MATH 1325.)

Choose two of the following if not completed in Core Curriculum:

BA 1310 Making Choices in Free Market Systems^{1, 2}

BA 1320 Business in a Global World^{1, 2}

ECON 2301 Principles of Macroeconomics^{1, 2}

ECON 2302 Principles of Microeconomics^{1, 2}

Major Core Courses: 28 semester credit hours

BA 1105 Professional Development (JSOM first-time-in-college freshmen are required to take BA 1105 in their first spring semester)

or BA 3105 Professional Development (Transfer students and students new to JSOM are required to take BA 3105 in their first semester)

BCOM 3300 Business Communication

BUAN 3301 AI in Business

FIN 3320 Business Finance

IMS 3310 International Business

ITSS 3300 Information Technology for Business

MKT 3300 Principles of Marketing

OBHR 3310 Organizational Behavior

or OBHR 3330 Human Resource Management in Business

OPRE 3310 Supply Chain and Operations Management

Experiential Learning

A capstone course is required for all undergraduate JSOM students

BUAN 4395 Capstone Senior Project - Business Analytics

or MKT 4395 Capstone Senior Project - Marketing

or BPS 4395 Capstone Senior Project - Business

A practicum experience of at least 160 working hours is required, with registration in one of the courses below.

BUAN 4090 Business Analytics Internship⁵

or MKT 4090 Marketing Internship⁵

Students are required to complete 100 hours of community engagement experience with registration in one of the courses below

BA 4095 Social Sector Engagement and Community Outreach Practicum⁶

Major Related Courses: 39 semester credit hours

BUAN 4320 Database Fundamentals for Analytics

BUAN 4351 Foundations of Business Intelligence

BUAN 4353 Business Analytics

or MKT 4337 Marketing Analytics

BUAN 4355 Data Visualization

BUAN 4373 Data Science for Business Applications

BUAN 4381 Object Oriented Programming with Python

BUAN 4383 Machine Learning for Business Analytics

MKT 3330 Fundamentals of Professional Selling

MKT 3340 Marketing Research

MKT 3336 Retail Marketing

MKT 4330 Digital and Internet Marketing

MKT 4341 Predictive Analytics

MKT 3341 A.I. Within the Sales Technology Landscape or

or MKT 4339 AI-Driven Content Creation and Campaign Management

or MKT 4390 Advanced Marketing Analytics

The plan must include sufficient upper-division courses to total 45 upper-division semester credit hours.

1. Indicates a prerequisite class to be completed before enrolling for upper-division classes.

2. A required Major course that also fulfills a Core Curriculum requirement. Semester credit hours are counted in Core Curriculum.

3. Completion of CS 1436 and/or CS 1337 with a C or better will satisfy ITSS 3311 with an additional 3 semester credit hours of ITSS upper-division courses (excluding ITSS 4301 and ITSS 4V90).

4. Students may use ENGR 2300, TE 2305, MATH 2418, or MATH 2333 as a substitute for OPRE 3333. Students may use CS 3341, ENGR, 3341, SE 3341, STAT 3341, STAT 2332, STAT 3355, STAT 3360, or STAT 4351 as a substitute for OPRE 3360.

5. Students may fulfill the internship requirement with BUAN 4090, MKT 4090, BUAN 4V90 (1-3 semester credit hours), or MKT 4V90 (1-3 semester credit hours). The zero-semester credit hour course BUAN 4090 or MKT 4090 are recommended as the most efficient way to satisfy this requirement. If the variable credit internship engagement option is taken, semester credit hours apply as free elective credit towards degree requirements.

6. Students may fulfill the community engagement requirement with BA 4095 or ENTP 4340. The zero-semester credit hour course BA 4095 is recommended as the most efficient way to satisfy this requirement. If the variable credit community engagement option is taken, semester credit hours apply as free elective credit towards degree requirements.