MKT4331 - Digital Prospecting

MKT 4331 Digital Prospecting (3 semester credit hours) Explores three distinct areas within marketing and sales, namely, digital marketing, traditional sales prospecting, and sales technology organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Covers concepts including the difference between inbound and outbound digital marketing strategies, tracking, CRM inquiries in the funnel, and lead scoring. (Same as ENTP 4331) (3-0) S