ENTP4335 - Digital and Internet Marketing

ENTP 4335 Digital and Internet Marketing (3 semester credit hours) Emphasizes the use of different platforms and best practices in email, search engine optimization, paid search, social media, artificial intelligence and web analytics. Will be shown strategies to create and manage a search advertising campaign using a simulation software which costs $60. Students can become Google Ads certified. Prerequisite: MKT 3300. (Same as MKT 4330) (3-0) S