BUAN4323 - Applied Generative AI for Business

BUAN 4323 Applied Generative AI for Business (3 semester credit hours) Explores foundations and applications of large language models (LLMs) in business contexts. Covers core concepts in machine learning, natural language processing, and transformer-based architectures. Topics include tokenization, embeddings, sequence models, attention mechanisms, fine-tuning, prompt engineering, retrieval-augmented generation (RAG), workflow automation, and AI agent design. Examines multimodal systems, evaluation methods, and deployment strategies with open-source and commercial platforms. Emphasis on practical use of LLMs for business process optimization, decision support, and intelligent application development. Prerequisite: BUAN 4381 or ITSS 4381. (3-0) Y