MKT3342 - Sustainability in Marketing Management

MKT 3342 Sustainability in Marketing Management (3 semester credit hours) This course seeks to highlight how marketing has a vital role in creating a sustainable society through product innovation, messaging, and strategic partnership support. In addition, the course will encourage students to consider sustainability complexities from a managerial standpoint through lectures, textbook, and assignments including the creation of a marketing plan for a business that emphasizes sustainable practices as a key point in their product positioning. Prerequisite: MKT 3300. (3-0) Y