MKT3341 - AI Within the Sales Technology Landscape

MKT 3341 AI Within the Sales Technology Landscape (3 semester credit hours) Examines how Artificial Intelligence is expanding categories and applications with the existing sales technology landscape. Explore how sales/revenue organizations use both Machine Learning and Generative A.I. to provide intelligence and influence Go To Market (GTM) strategies. Includes use of actual applications to explore and analyze how data can develop key revenue intelligence for the firm. Explores change management and harnessing true potential of sales technology innovation. Prerequisite: MKT 3300. (3-0) Y