PA4352 - Emerging Communication Strategies in Nonprofit and Public Organizations

PA 4352 Emerging Communication Strategies in Nonprofit and Public Organizations (3 semester credit hours) This course reviews current and emerging communication tools and technologies employed by nonprofit and public sector managers. Marketing and public relations approaches are addressed through the lens of organizational mission and strategic goals. The course is both theoretical and practical, offering a review of the public and nonprofit sectors, while building on effective social media strategies employed in nonprofit and public-sector program implementation, donor relations, stakeholder communication, issue-advocacy, and information dissemination. Emphasis is placed on the development of communication between organizations and their publics. Regulatory, ethical, and privacy constraints are also explored as students develop an overall appreciation of the potential costs and benefits of social media as management and marketing tools. This course may be offered in a hybrid environment with on-site and online learning. (3-0) Y