UT Dallas 2014 Undergraduate Catalog

MKT4331 - Digital Prospecting

MKT 4331 Digital Prospecting (3 semester credit hours) This course covers the methods and metrics, including the tools and software, that are used to manage existing customers and prospects for new customers using specialized CRM software. Focus is on customer relationship management strategy for the purpose of strategic sales account management and prospecting. Prerequisites: MKT 3300 and MIS 3300 and MKT 3330. (3-0) Y