COMM4314 - Persuasion

COMM 4314 Persuasion (3 semester credit hours) The course will emphasize the critical evaluation of persuasive messages and the design of persuasive appeals. By merging theory and practice, students will focus on persuasive strategies as a means for influencing attitudes, beliefs, and actions in a variety of contexts, including business, politics, interpersonal interactions, and emerging media. Prerequisites: RHET 1302 and upper-division standing. (3-0) S