UT Dallas 2018 Graduate Catalog

MKT6336 - Pricing Analytics

MKT 6336 Pricing Analytics (3 semester credit hours) The course covers techniques used to price goods and services based on customer analysis and software tools. Topics include value-in-use analysis, estimating demand via regression and conjoint analysis, pricing for eCommerce, bundling, price discrimination, product-line pricing, dynamic pricing over the product life cycle, pricing in channels, psychological and competitive pricing. Prerequisite: MKT 6301. (3-0) T