MKT7V12 - Research Applications in Marketing

MKT 7V12 Research Applications in Marketing (3-4 semester credit hours) Application of multivariate methods in statistics to marketing problems including discriminant analysis, logit/probit analysis, and other multivariate applications. May be repeated for credit as topics vary. Prerequisites: (OPRE 6301 and MKT 6301) or instructor consent required. ([3-4]-0) T