UT Dallas 2014 Graduate Catalog

MKT6365 - Marketing Digital Applications

MKT 6365 Marketing Digital Applications (3 semester credit hours) This course provides hands on training with different applications frequently used by marketing/advertising companies and agencies. The course covers social media listening platforms, conducting user experience (UX) web and mobile testing, data visualization, website creation, video editing, mobile QR codes, web based apps, search engine optimization and paid search campaigns (i.e. Google AdWords). Prerequisites: (MKT 6301 and MKT 6321) or instructor consent required. (3-0) T