UT Dallas 2014 Graduate Catalog

MKT6338 - Enterprise Systems and CRM

MKT 6338 (MIS 6378) Enterprise Systems and CRM (3 semester credit hours) The objective of the course is to increase practical skills and conceptual knowledge related to Customer Relationship Management (CRM) utilizing the mySAP.com CRM application and the data mining workbench. Students will garner knowledge of operational, analytical, and collaborative CRM. (3-0) R